ROBOTIS Co., Ltd., a company specializing in self-driving robots, participated in Automate 2024, which was recently held in Chicago, USA, and introduced a new actuator, ‘Dynamixel-Y,’ to the North American market.
Using this opportunity as a starting point, ROBOTIS aimed to actively target the U.S. automation equipment and robotics market by leveraging the powerful performance of its new actuator, Dynamixel-Y.
ROBOTIS is supplying products to various companies, including major customers in the United States such as the National Aeronautics and Space Administration (NASA), Disney, etc., and is highly recognized.
According to local industry officials, many American companies welcomed the news of the launch of Dynamixel-Y, which delivers more powerful performance. With the growing expectations for the expansion of the automation parts and robotics market, it is expected that there will be a positive impact on new product sales.
The Automate exhibition is North America’s largest automation technology solution exhibition that has been held since 1977. It is an event where global companies in fields including automation equipment, machine vision, and robotics participate to showcase their products and new technologies and build networks. For Automate 2024, more than 750 companies from 100 countries participated in this exhibition, attracting more than 30,000 visitors.
At this exhibition, ROBOTIS exhibited and promoted its products in general, including its main products ― robot actuators and cycloid reducers. At the same time, ROBOTIS interacted with existing partners and held active face-to-face meetings to discover new partners.
In particular, the recently launched Dynamixel-Y is a robot actuator series that integrates its own advanced technology. It is a core component that is essential for the construction and operation of various high-tech industries and automation systems and processes as it supports electronic brake function, high speed, high torque, and precise position control ― centered on a high-performance frameless motor. Based on 100% in-house technology, ROBOTIS takes charge of everything, from design to manufacturing.
For this reason, it is expected that the new product will have high market competitiveness, in that it can respond to various environments and variables by enabling quick and easy customization for customers.
“We plan to actively pioneer the North American market based on our high awareness and positive industry reputation in that market,” adding, “We will make our utmost efforts to implement localization of K-robot and automation technology and further achieve remarkable results in the global market,” stressed the CEO of the company.

 
 
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