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LNG Carriers

July 22, 2026 by Leave a Comment
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Competition for LNG Carriers Intensifies Korea Holds the Top Spot

Korean companies secure 64% of this year’s orders.

The liquefied natural gas (LNG) carrier market is heating up again. Competition for orders is intensifying as the expansion of LNG projects, centered in the United States, coincides with the demand for replacing existing vessels with eco-friendly ones. Global LNG carrier orders, which stood at just 37 vessels last year, surged to 35 in the first quarter of this year alone and reached 53 as of early June.
According to sources in the shipbuilding industry, Korean shipbuilders have maintained an advantage so far in the global LNG carrier bidding war. As of early June this year, Korean shipbuilders secured 34 orders out of the 53 LNG carriers ordered worldwide, comprising 64% of the total global orders.

By company, HD Korea Shipbuilding & Marine Engineering had the most orders with 16 vessels, followed by Samsung Heavy Industries with 12 and Hanwha Ocean with six.
The reason why Korea has taken the lead is high technological barriers. LNG carriers are a representative high-value-added ship type that must safely transport liquefied natural gas at 163 degrees Celsius below zero.
Industry sources assess that Korea’s three major shipbuilders — HD Korea Shipbuilding & Marine Engineering, Hanwha Ocean, and Samsung Heavy Industries — earn absolute trust from global shipowners based on decades of accumulated construction experience, quality control systems, large-scale project execution capabilities, and on-time delivery compliance.
China has recently been rapidly expanding its presence in the high-value-added LNG carrier sector. By early June of this year, Chinese shipbuilders had secured orders for a total of 19 LNG carriers, trailing closely behind Korea.
China is currently expanding its presence in the global market by leveraging its price competitiveness and large-scale production capacity. As of last year, it reportedly accounted for over 70% of total global ship orders.
Japan has also launched a counterattack at the national level. A sense of crisis is mounting as Japan’s share of global ship orders has fallen from the past 15~16% level to 8% last year.
Japan plans to restore competitiveness in high-value-added vessel types, such as LNG carriers, through shipyard consolidation, facility investment, AI and DX based productivity enhancement, and manpower development.


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K-Tire Production Base Shifts from China to Europe

July 22, 2026 by Leave a Comment
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Nexen drastically reduces production in China.
Hankook Tire significantly expands its Hungarian plant.
Kumho expands production in Vietnam and Korea.

Korea’s tire industry has accelerated the expansion of overseas local production and the restructuring of its supply chains.
According to the tire industry, Nexen Tire plans to reduce the proportion of Chinese-made tires in its European sales volume from approximately 15% last year to about 4% this year. Shipments from its Chinese factories to Europe have also been cut from about 3 million tires annually to around 600,000. The company’s strategy is to replace those volumes with production from its plants in South Korea and the Zatec plant in the Czech Republic to minimize tariff-related risks.

Among South Korean manufacturers, a tariff rate of 29,9% was imposed on tires produced in China by Nexen Tire and Kumho Tire, respectively — while a lower tariff rate of approximately 3.4% was imposed on products of Hankook Tire & Technology, which has a relatively lower proportion of production in China. It is reported that the EU determines tariff rates by comprehensively considering factors such as the proportion of Chinese-made products, and the ratio of local production in Europe.
Nexen Tire is accelerating the adjustment of its production bases to reduce the tariff burden on Chinese-made tires. The company is shifting a substantial portion of exports to Europe previously supplied from its Qingdao factory in China to a parallel production system at its domestic plants in Yangsan and Changnyeong, South Gyeongsang Province — as well as at its plant in the Czech Republic. The strategy aims to preemptively reduce the proportion of Chinese-made products subject to tariffs and replace a significant portion of European sales volume with locally produced goods.
The tire industry as a whole is also accelerating its move to reduce tariff risks. Kumho Tire, which manufactures approximately 30% of its total global production in China, has embarked on structural improvements and supply-chain diversification. It is pursuing plants to expand the proportion of high-value-added products and reorganize a portion of its production volume in China to focus on factories in Vietnam and Korea. Furthermore, it is accelerating the establishment of a local production system in Europe, aiming to complete its new Hampyeong plant in 2027 and its Poland plant in 2028.
Hankook Tire & Technology, which has a relatively low proportion of its production in China, plans to maintain its existing strategy while focusing on strengthening production competitiveness in Europe. Following the launch of its Hungarian plant since 2007, the company has recently expanded its production lines to include tires for trucks and buses through a large-scale expansion, securing an annual production capacity of approximately 18 million units.
 
 
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Sales of Hyundai Motor Group’s Hybrid Vehicles Soar

July 22, 2026 by Leave a Comment
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Six out of 10 Hyundai sales are RVs.
Tucson and Sportage are highly popular.
Genesis Hybrid will be released soon.

Hyundai Motor and Kia are expecting to see their cumulative hybrid vehicles sales reach 1.5 million units in the United States, the world’s largest strategic market. According to automotive industry sources, Hyundai Motor Group’s cumulative hybrid vehicle sales in the USA reached around 1,487 million units as of May. It is highly likely that the cumulative total will surpass 1.5 million units this month.
Hyundai Motor Group entered the U.S. hybrid market in 2011 with the launch of the Hyundai Sonota Hybrid and Kia K5 Hybrid. Since then, Hyundai’s sales have expanded by steadily introducing new models. Cumulative sales surpassed 500,000 units in 2022 and one million units in 2025.

The primary driver of this growth is the RV model. It has been revealed that approximately 970,000 units, or about 65% of Hyundai Motor Group’s hybrid vehicles sold in the USA since 2011, were RV models, including SUVs and minivans. Some analysts say that the preference for SUVs continues to be clearly evident in the U.S. eco-friendly vehicle market. Sales increased for Hyundai Motor, driven by the Tucson HEV and Santa Fe HEV — and for Kia centered on the Sportage HEV and Sorento HEV. In terms of cumulative sales by model, the Tucson HEV recorded the highest volume with sales of 258,000 units, followed by the Sportage HEV with 199,000 units, the Santa Fe HEV with 159,000 units, the Niro HEV with 157,000 units, and the Sorento HEV with 99,000 units.
Thanks to strong sales of hybrid models, Hyundai Motor Group is narrowing the gap with Japanese automakers, such as Toyota, in the U.S. eco-friendly vehicle market.
Hyundai Motor Group is planning to strengthen its push into the U.S. market by expanding its lineup of eco-friendly vehicles, including hybrid vehicles, plug-in hybrid vehicles (PHEVs), and electric vehicles (EVs). It also plans to secure its leadership in the eco-friendly vehicle market by introducing a new Genesis hybrid model.

 
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K-Heavy Industries

July 22, 2026 by Leave a Comment
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K-Heavy Industries Taking Advantage of the Data Center Boom

Entering AI power-infrastructure business one after another

Korea’s traditional heavy industries are jumping into the data-center market amidst the artificial intelligence (AI) data-center boom. The shipbuilding, oil refining, construction machinery, and steel industries are joining the data-center market, which has till now been considered a feast only for semiconductor companies. With the spread of generative AI sparking a data-center construction boom centered in North America, various related industries, including power, cooling, engines, and steel, have started to discover this new source of revenue.

According to industry sources, HD Construction Machinery plans to develop engines for data centers by next year to meet the growing demand for emergency generators driven by the increasing numbers of data centers. The company is targeting the market for ultra-large engines for AI data centers by leveraging industrial-engine technology previously used for emergency generators. Accordingly, it is constructing a new engine factory in Gunsan, North Jeolla Province, in addition to its current engine plant in Incheon.
Korea’s shipbuilding industry is currently securing substantial orders thanks to the data-center boom. As it can take years for U.S. big-tech companies to connect data centers to the power grid, power-generation facilities based on ship engines have emerged as a realistic alternative. HD Hyundai Heavy Industries announced that it has secured its first order for engines for U.S. data centers, while Hanwha Engine and STX Engine are also considering entering the business to meet growing demand. It is also becoming increasingly evident that the shipbuilding industry is expanding its scope beyond simple ship manufacturing into the power-generation and electrical infrastructure sectors.
The oil-refining industry is also riding the AI wave. It is targeting the ‘liquid immersion cooling’ market, which is currently the hottest keyword in the data center industry. Oil refiners are accelerating the competition to develop cooling oil fluids for data centers by leveraging their existing lubricant technologies.
The steel industry also has high expectations. AI data centers are much heavier than ordinary buildings, and their power facilities are constructed with multi-layered structures, requiring a large volume of large section steel (H-beams) and high-grade structural steel. Hyundai Steel has signed a strategic framework agreement with Amazon Web Services (AWS) and is supplying eco-friendly steel materials, such as carbon-reducing steel and H-beams, to major data centers in the Asia-Pacific region.

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Hyundai Motor Group to Develop Robotic Hands

June 18, 2026 by Leave a Comment
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Laying the groundwork to break free from dependence on American and Japanese parts

Hyundai Motor Group is directly developing the ‘robotic hand (gripper),’ a core component of humanoid robots.
According to the automotive industry, it has been confirmed that Hyundai Motor’s Robotics LAB is conducting in-house advanced research and development on customized grippers capable of stably lifting and transporting heavy components such as battery packs, car bodies, vehicle glass, and seats.

A gripper is a device that acts as a hand for a robot to grasp objects or perform fine motions. Even when using the same robotic arm, the gripper that is used affects work precision, production speed and safety. Therefore, it is considered core technology that determines the competitiveness of robotic automation.
As the automotive industry has recently shifted toward electric vehicles, the weight and shape of parts that must be handled in the production processes are becoming increasingly diverse.
Hyundai’s in-house development of gripper technology aligns with its smart-factory strategy. Hyundai Motor Group is enhancing the level of factory automation centered on its AI-based manufacturing innovation platform, ‘e-Forest.’ Securing customized grippers for each process is expected to expand the scope of robot application, improve productivity, and reduce industrial accidents.
Hyundai Motor Group’s moves to strengthen its competitiveness in manufacturing-specialized robot technology are also drawing attention. Since acquiring Boston Dynamics in 2021, the group has been dedicated to enhancing its humanoid robot development capabilities. The acquisition of this gripper technology is interpreted as an extension of its strategy to strengthen practical robotics competitiveness tailored to manufacturing sites.
In particular, as Hyundai Mobis, a key parts subsidiary of Hyundai Motor Group, has agreed to supply mass-production actuators for Boston Dynamics’ humanoid robot ‘Atlas,’ greater synergies in robotics technology among group companies are also anticipated.
While there has been high dependence on Japanese and European companies for core components of existing industrial robots, this strategy simultaneously increases competitiveness in smart factories and physical AI by securing competitiveness in key components such as hands and joints within the group.


 
 
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Steel is Reviving as the Framework for U.S. Data Centers

June 18, 2026 by Leave a Comment
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Steel exports to the USA hit a 10-year high, breaking through 50% tariff barrier
Rebar exports, previously experiencing sluggish sales, increased 11-fold

The South Korean steel industry has broken through the 50% tariff barrier and achieved its highest export performance in the U.S. market in over a decade. This is the result of explosive local steel demand driven by a confluence of large-scale U.S. infrastructure investment and a data-center construction rise fueled by the artificial intelligence (AI) boom.
According to trade statistics from the Korea Iron and Steel Association, South Korea’s steel exports to the United States reached 399,852 tons last April, marking the highest figure since February 2015 (404,155 tons). Exports to the United States, which had plummeted to 154,160 tons last August when the impact of tariffs began to take effect in full-scale, have continued a clear upward trend this year, recording 307,338 tons in February, 334,193 tons in March and 399,852 tons in April.

Rebar is leading the export drive. After previously accounting for practically zero of the total exports, Rebar has rapidly emerged as a new flagship product for the Korean steel industry by generating explosive demand in the U.S. market. Rebar exports to the USA reached 117,779 tons in January and 94, 115 tons in April, surging more than 11-fold compared to June of last year (8,136 tons), immediately following the implementation of tariffs.
The export boom is not limited to rebar. Exports of color-coated steel sheets to the United States in April surged by 136.8% compared to June of last year (10,122 tons) to 23,968 tons. Exports to the United States expanded across virtually all categories except heavy plates, including galvanized steel sheets (92.8%), cold-rolled steel sheets (89.4%), and steel pipes (51.6%). Steel pipes recorded the highest absolute volume among export items to the United States at 136,554 tons.
Data centers are often built on larger sites than general buildings — with high-rise or multi-story structures, requiring a greater amount of construction steel, such as Rebar.
Hyundai Steel has signed a strategic framework agreement (SFA) with Amazon Web Services (AWS) and is supplying eco-friendly steel materials, including carbon-reducing steel and H-beams, to major data centers in the Asia-Pacific region. Dongkuk Steel has also set a goal to increase its export share from 11% last year to 15% this year, with its customized steel product for data centers, called ‘D-Mega Beam.’
All of the strategies to expand exports were reflected in the first-quarter results. Dongkuk Steel achieved an earnings surprise, with its operating profit in the first quarter, KRW 21.4 billion, skyrocketing by 403.9% compared to the same period last year. Hyundai Steel also marked a turnaround from an operating loss of KRW 19 billion in the first quarter of last year to an operating profit of KRW 15.7 billion in the first quarter of this year. Hyundai Steel’s sales of rebar to the United States surged 286% compared to the previous quarter, leading to a performance rebound.


 
 
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K-Shipbuilding Industry’s Order-Winning Rally is Sailing Smoothly, Already Halfway toward Reaching its Annual Target

June 18, 2026 by Leave a Comment
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South Korea’s shipbuilding industry has been sailing smoothly while continuously winning a lot of orders since the beginning of this year. Market analysts evaluate that a selective-order strategy centered on high-value-added energy vessels is leading to such improved performance and achievement of the targeted number of orders. According to the shipbuilding industry, HD Korea Shipbuilding & Offshore Engineering Co., Ltd., which is the intermediary holding company of HD Hyundai, has won orders for a total of 96 vessels worth USD 11.32 billion so far this year. This amounts to 48.6% of its annual order target, USD 23.31 billion. Compared to the same period last year, when orders were secured for 53 vessels worth USD 6.55 billion, achieving 35.5% of the target. The number of orders, the value, and the speed of target achievement have all accelerated significantly.

Last year, container ships accounted for more than half of total orders, but this year, the share of orders for liquefied natural gas (LNG) carriers, liquefied petroleum gas (LPG) and ammonia carriers, and petrochemical product carriers (PC carriers) has expanded rapidly. In particular, LNG carrier orders have already reached 14 vessels this year, double the annual volume of seven vessels last year. Meanwhile, LPG ammonia carrier orders have also increased from 11 vessels last year to 20 this year. Orders for PC carriers also recorded 26 vessels, surpassing last year’s annual order volume.

Hanwha Ocean is also seeing an improvement in its order flow this year. To date, the company has secured orders for a total of 19 vessels worth approximately USD 3.44 billion, including 10 Very Large Crude Carriers (VLCCs), five LNG carriers, three Very Large Ammonia Carriers (VLACs), and one Wind Turbine Installer Vessel (WTIV). This represents an increase in scale compared to the same period last year (14 vessels worth USD 3 billion).
Meanwhile, Samsung Heavy Industries has secured orders for a total of 17 vessels worth USD 3.4 billion so far this year. Of these, orders for merchant vessels alone amounted to USD 3 billion, already meeting 52.6% of its annual merchant vessel target of USD 5.7 billion. By vessel type, the orders include six LNG carriers, two Very Large Ethane Carriers (VLECs), two Very Large Gas Carriers (VLGCs), two container ships, and four crude oil carriers.
 
 
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K-Construction Machinery Firms Strengthen Local Strategies in China

June 18, 2026 by Leave a Comment
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HD Construction Equipment strengthens ultra-large equipment
Bobcat accelerates with entry-level brands

China, the world’s largest construction equipment market, is on the move again. As sluggish demand for construction equipment in China showed signs of a rebound last year, Korean companies are also strengthening their market responses. They are enhancing production efficiency and supply-chain competitiveness while simultaneously reinforcing strategies for supplying localized products for the Chinese market.

According to sources in the construction industry, China emerged as the center of the global construction equipment market from late 2010 to the early 2020s, driven by a combination of large-scale urbanization and high economic growth. During this period, Korean construction equipment companies also generated a significant portion of their global revenue from China. Combining the letters of ‘Hyundai’ and ‘DEVELON,’ HD Construction Equipment Co., Ltd. recorded a market share of over 10% of the Chinese market between 2015 and 2019.
According to Off-Highway Research, a UK-based firm specializing in research on construction equipment, demand for construction equipment in China surpassed 200,000 units again last year. With an average annual growth rate of around 4%, demand is projected to exceed 250,000 units by 2029.
HD Construction Equipment Co., Ltd. is defending its profitability with product lines with strengths such as ultra-large equipment, while maintaining its local market share through more affordable models. In particular, the company consolidated product manufacturing from ‘hidden champions’ in China into Yantai Corporate to enhance operational efficiency and cost effectiveness, while also focusing on strengthening its capacity to respond to emerging markets. The company’s Yantai plant is expected to serve as its export hub, alongside its factories in Korea and India.
Korea’s Doosan Bobcat is also keeping a close eye on the Chinese market. Bobcat plans to accelerate its market penetration by leveraging its entry-level brand, ‘Bobcat Earthforce,’ which offers both core performance and price competitiveness tailored to the practical demands of construction sites.


 
 
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Beyond the Hallyu Wave: K-Culture Brands Emerge as a Global Economic Powerhouse

April 16, 2026 by Leave a Comment
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South Korea’s cultural industries have evolved far beyond a pop-culture phenomenon into a pillar of the national economy.
According to the 2025 Content Industry Survey by the Ministry of Culture, Sports and Tourism, Korea’s content-industry exports reached a record $14.07 billion in 2024, showing a 5.5% increase year on year.
Total Hallyu-related exports — spanning content, consumer goods, and tourism — amounted to $15.18 billion. The production-inducement effect was estimated at KRW37.62 trillion, and the employment-creation effect stood at 175,381 jobs. From K-Pop albums and Netflix dramas, to instant noodles, and biosimilar drugs, K-Culture brands are now reshaping global trade patterns in tangible, measurable ways.
Korea’s content industry posted aggregate revenue of KRW157.40 trillion in 2024, up 2.1% from the prior year. Meanwhile, the number of firms rose 2.4% to 120,875, while employment grew by 3.4% to 688,121.
Exports produced a trade surplus of $13.16 billion, while Games dominated the export mix at $8.50 billion (60.4%), followed by music at $1.80 billion and broadcasting and video at $1.26.

K-Pop enters a new chapter as BTS makes a huge comeback
Music-industry exports totaled $1.80 billion in 2024, although physical album sales showed a correction. K-pop album sales fell to 93.28 million copies, a 19.4% decline and the first drop in a decade.
Meanwhile, album exports to Japan fell by 24.7% to $89.79 million. Several European markets also contracted, including: the Netherlands by 35.4%, France by 17.2%, and the United Kingdom by 15.7%. Among major companies, SM Entertainment recorded revenue of KRW989.9 billion, while YG Entertainment swung to an operating loss of KRW20.5 billion based on revenue of KRW364.9 billion.
In March 2026, BTS released its fifth studio album, ARIRANG, marking their triumphant return as a full seven-member group after nearly four years. The industry felt the impact immediately as pre-orders shattered all records, exceeding five million copies within the first week alone.
The album’s dominance was solidified on the Billboard charts, where ARIRANG debuted at No. 1 on the Billboard 200, making BTS the first group in history to secure seven chart-topping albums this decade.
The title track simultaneously conquered the Billboard Hot-100, fueled by unprecedented streaming numbers; the lead single held the top spot on Spotify’s Daily Top-Songs Global for a record-breaking week, while the group became the first Asian act to see an entire album sweep the top of Apple Music’s Global charts.

To celebrate these achievements, a massive comeback concert at Gwanghwamun was live-streamed via Netflix to 190 countries, trending at number one in over 80 regions.
Their subsequent world tour, covering 34 cities and 79 shows, has officially set the all-time record for the highest-grossing single tour by a K-pop act. IBK Investment and Securities estimated direct revenue at approximately KRW2.9 trillion, with broader economic effects—including tourism, lodging, and dining — exceeding KRW3 trillion.

How Korean dramas conquered every Netflix chart that matters
Broadcasting and video revenue reached KRW24.99 trillion in 2024, with exports of $1.26 billion. Broadcast-content exports grew from $336.02 million in 2014 to $1.05 billion in 2023.

Drama accounted for 92.2% of finished-program exports. North America was the largest market at $171.53 million; the greater China market shrank to $26.22 million, from $109.63 million in 2014.
Squid Game Season 3, released in July 2025, drew 60.1 million views within three days and topped all 93 Netflix markets — a platform first. Cumulative views surpassed 106.3 million within ten days.
Season 1 still holds the all-time Netflix record of 1.65 billion hours in its first four weeks. The franchise’s three seasons rank first through third among non-English titles in Netflix history.
In the first half of 2025, eleven Korean dramas entered Netflix’s global Top 100. “When Life Gives You Tangerines” was named the top Korean drama of 2025 by the American magazine Time.


K-Movie sets sales records across 205 countries
The domestic box office contracted modestly in 2024, with total revenue of KRW1.19 trillion (down 5.3%), though Korean films outperformed at KRW691.0 billion (up 15.5%) and a 58% market share.
Two films surpassed 10 million admissions: “Exhuma” at 11.91 million and “The Roundup: Punishment” at 11.50 million.
Park Chan-wook’s latest film achieved pre-sales in 205 countries in 2025, surpassing the 2023-country record set by Parasite and generating overseas revenue of approximately KRW17.0 billion.
Total Korean film exports in 2023 stood at $79.22 million according to the Korean Film Council, with finished-work exports of $62.16 million, the third-highest figure on record.

What comes next for K-Culture?
K-Culture brands have entered a new phase defined by structural diversification rather than any single breakout success.
K-Gaming and K-Drama demonstrated their platform-era competitiveness through the dominance of content exports and Netflix viewing records, respectively.

The BTS comeback’s estimated economic impact of more than KRW3 trillion illustrates that K-Culture now generates multiplier effects across tourism, consumer goods, and services that extend far beyond the cultural sector itself.
 
 
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Korean Exhibitions

December 18, 2025 by Leave a Comment
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Korean Exhibitions: Platforms for Opening the Future of Industrial Innovation

The exhibition industry is a key business platform that first introduces innovations from each country and connects companies and markets. For over 20 years, the Korean government has provided support for entities to hold exhibitions through the Domestic Exhibition Support Project for Hosting, (“the Project”) and by developing exhibitions as a strategic tool for expanding exports and enhancing national trade competitiveness.
In particular, the Project supports the holding of exhibitions to strengthen industrial growth and connections with global markets, focusing on the following three key pillars:

Fostering Exhibitions by Stage of Growth
The Project categorizes the exhibitions into three growing stages: ‘New,’‘Promising,’ and ‘Global Top,’ and systematically supports the necessary capabilities for each stage.
For the New Exhibitions, the Project provides comprehensive support for attracting small and medium-sized enterprises (SMEs), and for promotional costs to secure a stable growth foundation in the domestic market.
For the Promising Exhibitions, laying the foundation for entering the global market is important, so the Project actively supports the attraction of overseas buyers, international promotion, and hosting side events to help Korean companies to advance onto the international stage.
As international exhibitions, the Global Top exhibitions are a stage that requires the advancement of their platforms. Support is provided primarily through expanding the global networks, such as attracting overseas guests and foreign journalists.
As such, Korean exhibitions, grown through such step-by-step support, are strengthening their role as a global industry platform through innovative exhibitions that lead industry trends.

Promoting Exhibitions Centered on Strategic Industries
The Korean government has designated key industries — such as semiconductors, secondary batteries, biotechnology, and robotics — as strategic industries that are crucial for the national economy, and is thus encouraging exhibitions in these fields to strengthen the nation’s industrial competitiveness.

The Project comprehensively supports the development of core capabilities of strategic exhibitions that showcase new technologies and connect global partnerships across industries, leading the expansion of the industrial ecosystem.
It is expected that these strategic industry exhibitions will grow into specialized platforms for policy announcements and technology sharing, and advance to become Global Top stages for industrial innovation at prestigious international events such as the Consumer Electronics Show (CES), Hannover MESSE, and the Mobile World Congress (MWC).

Strengthening the Foundation for Fostering Regional Exhibitions
Since 2013, the government’s efforts to foster regional exhibitions have intensified as regional exhibitions have been included in the targets of the Domestic Exhibition Support Project for Hosting. Recently, support has been focused on exhibitions linked to local industries, underlining the fact that regional exhibitions serve as key venues for showcasing regional characteristics and strengths.
In this way, regional exhibitions promote local industrial growth, support local SMEs in securing business opportunities and markets, and promote relationships for mutual growth. These changes are restoring the balance of the existing exhibition industry structure, which is concentrated in the Seoul metropolitan area, and laying the foundation for strengthening regional industrial competitiveness through growing into global-level exhibitions.
Automechanika Frankfurt, a representative global brand exhibition, has expanded its exhibition franchise model to countries like China, Turkiye, Malaysia, and the UAE — establishing itself as an international business platform that aims to connect the global supply chains into a coordinated network. Similarly, some domestically organized exhibitions that have grown under the Korean government’s systematic support are actively seeking overseas market expansion and expanding their global networks.
If more exhibitions join this trend and receive continued support at the national level, domestic exhibitions are expected to grow as global brand exhibitions for each industry, securing leading positions in the global market.

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