BIMOS 2014 to Create Bigger Business Opportunity than Ex-version with Ever Largest Size
Korea’s recent vehicle production (in March) increased by 16.4% over a year earlier to 425,510 units, thanks to the increase in both domestic sales and exports.
Domestic sales in March grew by 2.9% year-on-year to 122,497 units, for three consecutive months of growth, thanks to economic recovery, newly released models and increased demands for RVs. Home sales in the first quarter rose by 4.3% to 337,587 units.
In spite of the economic uncertainty for emerging markets caused by the U.S. tapering of quantitative easing, exports in March increased by 9.9% year-on-year at 286,754 units, the second consecutive monthly gain, owing to the economic recovery of the major markets such as North America, West Europe and China, coupled with the increased supply volume by major automakers and newly
launched RV models.
While taking advantage of this positive environment, the Korean automotive industry seeks to achieve even bigger performance through the upcoming Busan International Motor Show (BIMOS) 2014. The show approaches with the ever-largest size and a whopping 10-day period from May 30 (Fri) through 8 (Sun).
With a theme of “Ocean of vehicles, feeding the world”, this year’s BIMOS is preparing to exhibit more diversified models of passenger cars, commercial vehicles, specially equipped vehicles, motorcycles, and automobile parts. With 54% larger size than 2012, the show will showcase more than two hundreds of new models with Hyundai’s world-first showcasing of three new models, Asia’s first launch of three new models by Kia, Nissan, Maserati, and 20 first debut models in the Korean market.
As for local car makers, six brands including four passenger car models (Hyundai, Kia, GM Korea, etc.), two commercial brands are scheduled to be displayed. And 15 foreign brands from 11 companies such as Audi, Cadillac, Ford, VMW, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Maserati, Mercedes-Benz, Mini, Nissan, Toyota, and Volkswagen. For the show, two-wheeled vehicle, motorcycle, automotive supplies are to be impressively staged to capture the keen attention of visitors.
▶Automotive Ladder Frame
▶Car Infortainment
▶4 wheeled electric motorcycle
▶Automotive Components
▶On-Line Electric Vehicle(OLEV)
▶High Speed Electric Vehicle
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