Central Asian Market, High Entry Barriers but Blue Ocean with Many Opportunities

KITA and the Ministry of Trade, Industry and Energy jointly recently held the “Public-Private Central Economic Cooperation Commission”.

After the summit diplomacy in June, last year, the cooperative mood has been developed between Korea and the Central Asia and the Public-Private Central Economic Cooperation Commission was established in September, last year. In the Commission, KITA is in charge of two countries, Turkmenistan and Azerbaijan, the Korea Chamber of Commerce and Industry works with Uzbekistan, Kyrgyzstan and Tajikistan, and the Federation of Korean Industries takes care of Kazakhstan. KITA takes on the secretariat of the commission and has supported the operation of task force for each country as well as advisory committ ee for each area.

Seventy people, including Vice-Minister Moon Jae-do of MOTIE and Vice Chairman Kim Jung-kwan of KITA, the members of Economic Commission from fi ve countries and offi cials from the companies who have entered into Central Asian countries, participated in the event. During the meeting, presentations on ▲the achievements of economic cooperation with Central Asian countries and how to run the Economic Cooperation Commission in the future (by KITA) ▲ success stories of business expansion into Central Asian countries (by GS E&C, HS International and Sigong Tech) and ▲ the economic cooperation strategies with Central Asian countries and entry measures were delivered followed by expert discussions. Through the presentation on the achievements of economic cooperation with Central Asian countries and how to run the Economic Cooperation Commission in the future, KITA shared the outcomes of entry into Central Asian countries such as dispatching public private joint delegation, holding intergovernmental joint committ ee, supporting activities to receive orders, etc.

As success stories, GS E&S shared the UGCC gas project, which the company received the order in 2012, and MTO project that the company signed the MOU when President Islam Karimov of Uzbekistan visited Korea in May, this year. HS International shared its experience how they overcame the weakness as an SME by identifying the characteristics of Central Asian region and taking advantage of them. Sigong Tech introduced its success story of receiving the national museum construction order from Kazakhstan by tackling the niche market.

Professor Yoon Sung-hak at Korea University suggested public-private joint projects by taking advantage of the current status of Central Asia and international relations, joint entry with China and Russia and PPP strategy as entry measures into Central Asia during his speech on the economic cooperation strategies with Central Asian countries and entry measures. Professor Park Sang-nam at Hanshin University, PhD. Na Hee-seung at the Korea Railroad Research Institute, Ph.D. Je Sung-hoon at the Korea Institute for International Economic Policy and Ph.D. Oh Young-il at POSCO Research Institute took part in the expert discussion session and discussed the expansion of economic cooperation with Central Asian countries and development of entry foundation as well as the private and public collaboration measures.

Vice-Chairman of Kim Jung-kwan of KITA stated in his opening speech “Central Asia has high entry barriers with immigration visa issue, limited information about the countries, payment problem, etc. However, it can be a blue ocean in which the competition with the third countries is not severe.” He also mentioned “KITA will actively carry out supports, such as resolving diffi culties for Korean businesses, implementing B2B consultation sessions and providing market information based on the discussion results from the Central Economic Cooperation Commission for Korean companies to make inroads into Central Asian countries.”

 
 
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Decreasing Share in China’s Domestic Market, Red Light on Export Competitiveness

China’s importing structure is moving towards domestic consumption from processing trade. However, it appears that Korea’s competitiveness is weakening as its market share in China’s domestic market for manufactured goods declined last year. The Institute for International Trade (President, Kim Geuk-soo, htt p://iit.kita.net) of Korea International Trade Association issued a report titled “An Analysis on China’s Import Market of Manufactured Goods.” According to the report, China’s imports of manufactured products from Korea increased by 3.9 percent but the imports for domestic consumption accounted for only 1.6 percent. In addition, Korea’s share in the market dropped to 10.6 percent last year from 11.0 percent. By country, market shares of Korea (-0.4%p) and Japan (-0.6%p) declined while Taiwan (0.7%p), Germany (0.8%p) and Britain (0.3%p) did well in China’s domestic market expanding their shares.

Korea, China’s third largest importing partner of manufactured goods for domestic consumption, has lost ground in Shanghai (4th → 6th), Zhejiang Province (2nd → 3rd) and Fujian Province (4th → 6th) in terms of export ranking. Korean exporters also saw their ranking slide below top-ten in fi ve provinces out of twelve inland provinces in the Middle and Northwestern regions indicating that their exports to those areas are still behind. In addition, Korea’s market share fell in the cities such as Kunshan (Jiangsu Province), Weifang (Shandong Province) and Shenzhen (Guangdong Province) in which the imports have been dramatically increased. Also, Korean exporters’ shares in consumer goods markets in Hangzhou (Zhejiang Province), Wuhan (Hubei Province) and Shenyang (Liaoning Province) dropped and it is required for Korean companies to make active eff orts to promote exports to those regions. However, since the portion of Chinese private companies’ imports from Korea is bigger than other major countries while the imports of foreign investment companies are insignifi cant, the business network between the private companies in the two countries and the foundation for Korean companies to make inroads into China are good. Furthermore, the report states that Korea has made positive achievement in consumer goods market in China as China’s imports of consumer products (except for cars) for domestic consumption rose by 10.3 percent and Korea’s market share increased from 6.6 percent to 6.7 percent last year.

By item, it is expected that Korea’s exports will continue to expand in the markets that Korea has secured its competitiveness such as car parts, memory chips, camera modules, lithium-ion batt eries, metal machine tools, plastics, high-speed steel zinc, etc. as China’s imports of those products for domestic consumption are signifi cantly increasing. Moreover, China’s imports of consumer goods, including juicer, non-alcoholic beverages, diapers, air purifi ers and refrigerators are dramatically growing and Korea’s shares in these markets are high. Therefore, Korea will be able to expand its exports to those markets in China.

Jang Sang-shik, senior research fellow at KITA said “China’s imports of manufactured goods for domestic consumption continues to grow. In order for Korean companies to tackle the decrease in exports, they need to aggressively focus on China’s domestic market.” He also stressed “It is necessary for Korean exporters to enhance competitiveness of intermediate goods and capital goods as Korea is losing its market share in those areas, bridge the market share gap between Korea and the advanced countries in the high income cities such as Shanghai and actively make inroads into the consumption hub in the Midwest region.”

 
 
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Developing into a global celebrated auto air bag covers manufacturer

[INQ. NO. 1511M22] Pungjin Solution has developed its specialty of mainly manufacturing automobile air bag covers, an essential automobile safety part, backed by advantageous background environment of industrial city of Ulsan, the Korea’s largest industrial complex, with the initial name of Pungjin company in 2000.

Pungjin https://korean-machinery.com///inquiry In 2006, Pungjin Solution was established under the current company name finally, so that it could stably produce various kinds of air bag covers including DAB, PAB, SAB, air back housing, etc., contributing to the localization of parts, increase of the nation’s exports.

In a response to the swiftly changing global market, Pungjin Solution has early tried to develop lighter new air bag cover products and to raise global talents. Thus, it could successfully be adapted to new markets. Pungjin Solution attributes the driving force of its consistent growth to such sensitive, timely response to the global market change.

Pungjin_1 Pungjin Solution’s representative director Lee Jaechen responded to such questions as what two most important management priorities and what his ultimate future vision was, saying, “We will continue to make our creative efforts for R&D, and to raise top-profile tech manpower and we will become a global wellknown automotive parts manufacturer.”

We also produce air bag housings, one of the basic air bag products. Under the current situation of global market where steel housing products dominate, we continue to develop lighter plastic housing products in an effort to release more competitive products aimed at the global market. These lighter plastic housing products are expected to contribute to the saving of automobile’s fuel and to cost-saving. I think company in today is a kind of giant living creature. So, l would like to interpret about my management philosophy as “Our company will have to be reborn depending on the surrounding business environment, like a chameleon, which is a talented animal in changing its body color according to the surrounding environment,” said the president when asked about his business management philosophy.

Through its accumulated business relationship not only with major domestic companies, but also with global companies such as TRW, Autoliv, Key Safety, TAKATA, etc., Pungjin Solution could gather enough know-how to fully meet the demands of the quality standardization meeting international standards and of stable production. The major export markets are the United States, China, and Eastern Europe. Based on the trade infra built with markets in such nations, Pungjin Solution is further seeking ways to expand its export market into markets of South America, Japan, and South Europe.

Pungjin Solution early introduced the six Sigma management techniques to fully provide products, techniques, and services, requested by customers, under the rapidly changing global management environment of global economy’s openness and globalization. Placing a big weight on ISO14001 and ISO/TS16949, Pungjin Solution has emphasized the level of valuation on delivery date and quality from customer companies.

 
 
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BUILDTEK grows into one of the leading manufacturers of flame retardant products in Korea

[INQ. NO. 1511M19] Since its founding in 2003, based on its overall fire prevention systems, BUILDTEK developed its fire prevention doors in 2009 and Firekeep Wrap in 2013. It was the first company in Korea to successfully develop a comprehensive system to protect cable trays from fire and completed development of thermal barrier fire doors that are used in evacuation areas (fire prevention zones).

BUILDTEK_1 President Kim Won-bae

Currently, items that our company deals with are fire resistant products that are excellent in slowing down the speed of fire outbreaks, preventing fires from spreading and extinguishing fires.

Our products include thermal barrier fire doors that can prevent arson for one hour and keep it cool, and also Firekeep Wrap and Block that protect cable trays from fire.

The thermal barrier fire doors have been developed in accordance with ISO regulations and have passed tests where the highest temperature was 180℃ and the average temperature was 140℃. They meet the requirements of the Korean “E mark,” for they can prevent fire for one hour, while they are excellent in insulation and energy-efficient. And they are harmless to human.

https://korean-machinery.com///inquiry Our products are excellent in providing thermal barriers and anti-dew function as they can realize maximum 110℃ and average 100℃ of temperature on the other side.

All products comply with domestic certifications as well as ISO regulations. For the future, BUILDTEK is preparing to manufacture glass fire doors and thermal barrier glass fire doors. It is also planning to acquire UL certification. As for the size of product, it is capable of producing up to 1,000mm(w) x 2,300mm(h) x 42mm(t). The product consists of railstrip, expertcore, fireblock, firekeep150, etc. And it can be used for hotels, convention buildings, apartments, power plants, ships, airports, and so forth.

BUILDTEK

 
 
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Construction industry machinery

[INQ. NO. 1511M18] Established in 1983, Dae O Precision Industry has been producing lifts, including the BMU (Gondora), elevator. It massively invested in R&D as a leading company of the industry in order to develop and manufacture mechanical products essential in various industries – architecture, plant, power, power plants, shipping docks, etc.

https://korean-machinery.com///inquiry Rack and pinion lifts have normally been used in construction sites, especially building as a temporary elevator to carry persons and materials. In addition, the rack and pinion lift manufactured by the company are used in LNG tanks, steel towers, and plant sites for maintenance, as well. The elevators from the company – MR (Machine Room) type, MRL (Machine Room Less type – have been used in building, plant to carry persons and materials. The company’s BMU (Building Maintenance Unit) has been used in building for maintenance. It has various types of BMU – temporary type for construction, cradle type for plant boiler maintenance.

Construction-industry-machinery

 
 
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Roll bending machine

[INQ. NO. 1511M17] Established in 2014, Soo Sung Industries is a company largely producing roll bending machinery, parts for special vehicles, and processed parts, etc. It plays an important role in the regional economy of Chungbuk province, South Korea, by designing and manufacturing high-level of industrial roll bending machinery. The roll bending machine is designed to be used for processing various types of irons and iron sheets.

https://korean-machinery.com///inquiry Currently, the roll bending machine is being mainly delivered to companies that engaged in the business of laser iron processing, companies engaged in vending of all types of irons, and colleges. Operated manually, the patented machine delivers an overwhelming advantage of one-tenth the price of automation machinery, with superior performance.

Roll-bending-machine There are two representative models – ssb-650, ssb-950. Those two roll bending machines can show their excelling capability in bending machines in shapes of semicircular, circular. They permit easy operations especially in the operation of small-caliber of sheet metal. And for hopper operation, workers can install an anti-separation guide for convenient operation.

 
 
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Hydraulic hammers

[INQ. NO. 1511M16] Best Hammer Industries was established to become a high-tech manufacturing company with advanced products and place the world-leading position in the excavator attachment industry. Best Hammer Industries manufactures hydraulic hammers and hydraulic excavator attachments like quick couplers, rippers, multi processors and etc. for the overseas customers.

https://korean-machinery.com///inquiry Best Hammer Industries‘ hydraulic hammers with advanced hydraulic system design technology ensure maximum output energy and efficiency. Also the high-quality materials for long service life are used. Among other things they are ready for operator-friendly applications. Underwater operation, auto-lubrication, stroke and blow speed adjustment by cylinder adjuster in accordance with the operator’s needs, and anti blank firing system for eliminating damaging blank or dry firing. Operators feel more comfortable than any other brands of same products.

Hydraulic-hammers Best Hammer Industries invests in R&D for manufacturing the No. 1 hydraulic hammers and always open our ears to listen to the customers to meet their preferences as we put our top priority on the customers satisfaction. Best Hammer Industries is fully committed to growing up to the global top player in the field of hydraulic hammers by supplying the best quality of products and services to the customers. Best hammer Industries will always be with the customers for the creation of their advanced value.

 
 
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Flow meters & flow sensors

Best Products from Chungbuk, Korea

[INQ. NO. 1511M15] Digital Flow, which was established in 2009, has been producing superior quality products of flow meters, flow sensors, flow controllers, and mini lubricators, based on ceaseless, intensive investment and R&D. Starting with manufacturing oval gear flow meters with the processing method of aluminum extrusion in 2009, Digital Flow initially began selling oval gear flow meters by using its own manufacturing technologies in South Korea in 2010.

https://korean-machinery.com///inquiry Digital Flow developed and produces oval gear flow meters and turbine flow meters, and began its export drive to Finland in 2011, followed by Thailand and India in 2012, and Germany and Turkey in 2014. Thanks to such notable performance, Digital Flow was awarded the “$100 million Export Tower in 2014 by the government. Digital Flow has a record of the first selling of micro oval gear flow meters and of automotive fuel flow meters in the nation, which support measurement range of from five to one hundred liters. In the year, Digital Flow started delivery of the nation’s smallest size of oval gear flow meters.

Flow-meters-&-flow-sensors Digital Flow’s flow meter is a kind of positive displacement flow meter and is being made after assembling two oval gears in circular casing. With this flow meter, operators can measure the flow by measuring the gear’s revolution numbers. The flow meter delivers high precision of within 0.5%. Operated with a simple principle, the flow meter is thus scarcely exposed to disorder and allows easy operation. Also, the flow meter can be used for all counters, which can receive digital signals.

 
 
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Heavy construction equipment engine cooling module & Hydraulic oil cooler complete

With the growing demand for construction equipment, industrial equipment and specialized vehicles with various purposes, the importance and technical need for heat exchangers has significantly increased, Caho Korea manufactures and produces cooling modules which are tailored to the customers’ needs and the equipment through tremendous research and development efforts. An engine cooling module comprising a radiator and a CAC from the company is manufactured to help realization of high cooling performance which is required by equipment.

https://korean-machinery.com///inquiry A hydraulic oil cooler complete from the company is used to avoid heat transformation of equipment by controlling the temperature of oil such as lubricating oil, hydraulic oil, cutting oil against changes in room temperature or the temperature of the machine itself. It maintains viscosity and lubricous property of a machine to ensure longer lifespan and normal operation of the equipment.

Heavy-construction-equipment-engine-cooling-module-&-Hydraulic-oil-cooler-complete Caho Korea is a leading developer and manufacturer of cooling modules for specialized and heavy duty industrial vehicles. It has developed various kinds and types of line-up by using its bar-plate radiator core-type heat exchanger. Being manufactured with the most advanced technology, Caho Korea products are compact and durable with competitive prices. Caho Korea constantly strives to become the best heat exchanger manufacturer in the market.

 
 
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Water booster pump controller

[INQ. NO. 1511M14] INJUNGTECH is one of the leading manufacturers of every saving pump system in Korea. The company was built with business aims to supply high quality of variable speed constant pressure booster pump systems, PID controllers and variable speed drives for water supply and HVAC closed-loop heating/cooling water circulation system with reliable quality warranty.

https://korean-machinery.com///inquiry Since it was established in 2005, it is very proud of supplying its products to more than 70% of projects of Korea Land &Housing Cooperation and Seoul Housing Cooperation. Among the company’s leading water booster pump controllers, the INJ1000 controller is at the top of the list.

The model has max five pumps configuration and small and large capacity pumps multi-configuration. As multicontrol functions, it supports constant discharge pressure control, differential pressure control, and temperature control. It also supports graphic LCD screen display with back-light. Touch screen and four arrow buttons is equipped for easy navigation and setup. The basic and notable functions of the controller include Automatic alternation (Cycle-based or time-based), Alarm log& Real time clock, Scheduled pressure setup function, Pressure transmitter setup, Password protection, Serial communication (BMS:Rs-485 & 232),Internet Monitoring (TCP/IP), Idle prevention, Freeze prevention, Low pressure alarm, High pressure alarm, Low suction pressure/Low water Level protection, and Faulty pump auto skips.

Water-booster-pump-controller

 
 
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