A Complete Guide to Cherry Blossom Season in Korea

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A Bloom That Travels North
Every spring, South Korea undergoes a breathtaking transformation. Millions of cherry trees — known locally as beot-kkot — burst into bloom, turning roads, riverbanks, palace grounds, and temple paths into corridors of pale pink and white. For 2026, forecasters have identified an earlier-than-usual season, with blossoms expected to arrive approximately three to eight days ahead of historical averages due to evolving climate patterns. The bloom begins in the south and moves steadily northward, giving travelers the rare opportunity to follow the season across the entire peninsula.

Where the Season Begins: Jeju Island
The cherry blossom journey starts on Jeju Island, where the first blooms are expected around March 22. Jeju is the primary habitat of the native King Cherry tree — a species distinct from the more widely known Somei Yoshino variety — and the island’s festivals celebrate this indigenous tree as a symbol of Korean identity.
Top viewing spots include Jeonnong-ro in Jeju City, a 1.2-kilometer road closed to vehicles during the festival period to allow pedestrians full immersion under a dense canopy of mature trees. The entrance road of Jeju National University offers a slightly later bloom due to its elevation, while Jangjeon-ri in Aewol-eup is celebrated for its evening illuminations that highlight white petals against the dark volcanic landscape. Hallim Park adds a dramatic geological element, pairing the delicate blossoms with lava caves and volcanic stone formations.

The Southern Coast: Festivals on a Grand Scale
The southern coastal region hosts Korea’s most celebrated spring festivals. Jinhae, a city that is home to more than 360,000 cherry trees, holds the Jinhae Gunhangje Festival — the largest spring celebration in the country, drawing over 2.6 million visitors annually. In 2026, the festival is expected to run from March 27 to April 5. Originally established in 1952 to commemorate Admiral Yi Sun-sin, the event now blends military heritage with floral tourism. The iconic Yeojwacheon Stream, with its “Romance Bridge” and water reflections, and the photogenic Gyeonghwa Station — a retired railway track lined with mature cherry trees — are among its most beloved spots.
Nearby Busan offers a coastal counterpoint, pairing cherry blossoms with seaside views at Dalmaji Hill in Haeundae, where a winding path overlooks the East Sea. The city’s peak bloom is projected between March 27 and March 31.
In Hadong, the Hwagae Cherry Blossom Festival centers on a roughly four-kilometer road connecting Hwagae Market to the ancient Ssanggyesa Temple, popularly called the “Wedding Road” after a local legend promising eternal love to couples who walk it together. Visitors are also encouraged to sample regional spring delicacies at the market.

History in Full Bloom: Gyeongju and Jeonju
Gyeongju, the former capital of the Silla Dynasty, offers one of Korea’s most unique blossom experiences. The city is considered a living museum, and its 2026 peak bloom is forecast between March 27 and April 5. The Daereungwon Tomb Complex, with its grass-covered royal burial mounds framed by pink petals, creates a powerful sense of history meeting impermanence. Bulguksa Temple, a UNESCO World Heritage site, is known for its rare “double” cherry blossoms, which bloom slightly later than standard varieties, extending the season. Gyeongju also hosts a Cherry Blossom Marathon in early April, with courses ranging from 5 kilometers to a full marathon distance.
Further west, the Maisan Cherry Blossom Festival in Jeonju features a hiking trail leading to Tapsa Temple, and many visitors combine this with a visit to the historic Jeonju Hanok Village.

Seoul: Urban Cherry Blossom at Its Finest
Seoul’s blossoms reach their peak between April 7 and April 14. The Yeongdeungpo Yeouido Spring Flower Festival draws crowds to a 1.7-kilometer Cherry Blossom Tunnel along the Han River, accompanied by live performances and evening illuminations. Seokchon Lake in the Jamsil district reflects blossoms on its calm surface against the backdrop of the city skyline.
Seoul’s five grand palaces provide a more serene setting. Gyeongbokgung offers coveted Moonlight night tours, while Changdeokgung’s guided walks through the Secret Garden include a traditional tea ceremony. Visitors wearing traditional hanbok clothing are typically admitted to the palaces free of charge. The E-land Han River Cruise also offers specialized cherry blossom cruises departing from Yeouido Pier, some featuring live jazz and evening fireworks.

Planning Your Trip
The optimal window for experiencing blossoms across the southern and central regions is March 25 to April 10. Travelers should book KTX rail tickets exactly one month in advance, as seats on popular routes sell out quickly. For Jinhae, which lacks direct KTX access from Seoul, organized shuttle bus tours departing from major Seoul hubs offer a practical alternative. To avoid peak-hour crowds, weekday visits and early morning arrivals — before 9:00 a.m. at major sites — are strongly recommended. Monitoring real-time bloom reports from the Korea Meteorological Administration can also help travelers adjust their itineraries as the season unfolds.
 
 
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Seoul’s Creative Heart

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Seongsu-dong From Factory Floors to Seoul’s Creative Heart

Seongsu-dong’s transformation from an industrial backwater into one of Seoul’s most vibrant cultural districts stands as a defining example of urban regeneration. Once packed with shoemaking workshops, auto repair shops, and small factories, the neighborhood has evolved into a creative hub of fashion, cafés, technology firms, and experiential retail. Rather than erasing its past, Seongsu-dong rebuilt its future on preserved red brick warehouses, turning industrial heritage into cultural capital

The Industrial Roots That Shaped the Landscape
Seongsu-dong began its rise in the 1960s and 1970s when it was designated a semi-industrial zone. Shoemakers migrated here from central Seoul as rents climbed, and over time the district became South Korea’s main handmade shoe production cluster, housing more than a thousand workshops at its peak.
The neighborhood’s identity was defined by low rise red brick factories built for efficiency and durability. Their wide interiors and high ceilings were originally meant for machinery but later proved perfect for galleries, cafés, and creative studios. What was once purely functional architecture became the backbone of Seongsu-dong’s revival.

Saving Brick Buildings Instead of Replacing Them
While much of Seoul redeveloped into glass towers, Seongsu-dong’s industrial decline in the late 1990s preserved its factory structures. Large scale demolition never arrived, leaving behind a landscape of aging but character rich warehouses.
In the early 2010s, artists and entrepreneurs moved in, drawn by affordable rents and raw industrial aesthetics. Local government later reinforced preservation through programs encouraging red brick restoration, ensuring that new development would complement the historic look rather than erase it.

Seoul Forest and the Rise of a Creative Lifestyle Zone
The opening of Seoul Forest in 2005 accelerated Seongsu-dong’s transformation. The massive urban park dramatically improved livability, attracting residents, startups, and visitors. Shared offices and social enterprises settled nearby, bringing in young professionals who blurred the line between work and leisure.
Cafés, boutiques, and restaurants soon clustered around the park, creating a walkable lifestyle district where green space met creative commerce. Seoul Forest became both a recreational hub and a catalyst for cultural growth.

Repurposed Landmarks That Defined the New Identity
Iconic reused buildings anchored the neighborhood’s cultural reputation. Daelim Changgo transformed a former warehouse into a gallery and fashion venue, preserving raw brick walls and steel pillars as design features. Café Onion converted a decades old factory into one of Seoul’s most photographed cafés, keeping its worn textures and industrial charm.
LCDC Seoul pushed repurposing further by merging old auto shops and shoe factories into a multi level cultural complex built around a shared courtyard and rooftop views. These spaces showed how industrial heritage could become immersive cultural environments.

From Trend District to Global Retail Playground
By the mid 2020s, Seongsu-dong had become Seoul’s trendsetting epicenter. Global luxury brands launched experiential concept stores here, choosing the area’s youthful creative energy over traditional upscale districts. At the same time, pop up shops appeared constantly, transforming warehouses into short term showcases for fashion, beauty, food, and art.
This fast rotating retail culture turned the neighborhood into a living exhibition space where visitors encountered something new each week, fueling its reputation as Seoul’s most dynamic hotspot.

Balancing Growth With Tradition
Major corporations soon followed, relocating headquarters and building smart office complexes in Seongsu-dong. The district evolved into a new business hub alongside its cultural fame. However, rapid success pushed rents upward, forcing many traditional artisans, especially shoemakers, to leave.
To protect local character, authorities introduced sustainable development zones, limited franchise expansion, and revitalized Handmade Shoe Street as a cultural attraction celebrating the district’s roots.

A Future Built on Old Bricks
Looking toward 2030, large redevelopment projects aim to turn Seongsu-dong into a global innovation district with startup campuses and mixed use towers. Yet its greatest strength remains the coexistence of old and new. Red brick factories stand beside tech offices, and artisan workshops operate near luxury boutiques.
Seongsu-dong’s story proves that urban renewal does not require erasing history. By embracing its industrial past and adapting it for modern life, the neighborhood has become one of Seoul’s most authentic and dynamic districts, where creativity grows from the foundations of heritage.
 
 
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Jeju Island

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Located southwest of the Korean Peninsula is the largest island of Korea, Jeju Island. The island is one of the most relaxing vacation spots found in Korea thanks to its unique local atmosphere and beautiful natural environment. The volcanic lava tubes that make up nearly 10% of the island’s area are a designated UNESCO World Natural Heritage Site.
Seongsan Ilchulbong Tuff Cone, Manjanggul Lava Tube, and Hallasan National Park are must-see sights. Additional attractions include forests, waterfalls, and parasitic cones. With so many beautiful things to see, it can be hard work to plan your itinerary.

UNESCO World Heritage Course

Rising from the sea, Seongsan Ilchulbong Tuff Cone
Seongsan Ilchulbong Tuff Cone, a landmark attraction of Jeju, was formed about 5,000 years ago from an eruption of magma on the ocean floor. It is especially famous as a sunrise viewing spot, known to be one of the top ten exquisite sceneries of Jeju Island.
Besides viewing the sunrise, Seongsan Ilchulbong Tuff Cone is also known to be an excellent trekking spot. The Seongsan-Ojo Trail connects two villages by crossing the peak. Another popular trail, the Jijil Trail, offers a closer look at the UNESCO-designated geopark as well as Jeju’s local culture. Walking along one of these paths is recommended to really experience the area; walking all the way to the summit offers views of both the vast volcanic crater in the center and the blue ocean surrounding the area. To complete your trip, head to Seongsanpo Port to watch haenyeo (female divers) at work.

Feel the breeze at Cape Seopjikoji
A short drive from Seongsan Ilchulbong Peak will take you to Cape Seopjikoji. The name comes from the Jeju dialect for a “Cape of Small Land” due to its peculiar cliff formation that protrudes into the ocean. The picturesque harmony of the hill and ocean attract tourists all year round. You might even be able to sight Jeju ponies grazing on the field of grass.
Walking northeast along the cliff, you will arrive at Bulgeunoreum Parasitic Cone, offering an exquisite view of a white lighthouse with the dark blue sea in the background. Additional noteworthy attractions of Cape Seopjikoji are the Glasshouse and Yumin Art Gallery, two masterpieces designed by world-renowned architect Ando Tadao. The two buildings blend in remarkably well with the surrounding nature.

Observe the beauty of ridges at Yongnunioreum Parasitic Cone
You can’t say you’ve been to Jeju Island without visiting one of the many oreum, Jeju dialect for parasitic cone. There are approximately 360 oreum scattered throughout Jeju. Among these hundreds of oreums, Yongnunioreum Parasitic Cone is undoubtedly the most well-known. It’s not far from Seongsan Ilchulbong Tuff Cone and has a moderately gentle slope, providing a fairly convenient trail for trekking.
Both Seongsan Ilchulbong Tuff Cone and Udo Island can be seen from the peak of Yongnunioreum, offering an unforgettable panorama. The view of curvy ridges along with the ocean also serves as an excellent backdrop for memorable photos. If you are looking for a perfect spot for souvenir photos, be sure to check out Yongnunioreum Parasitic Cone.

A long-lasting garden of nutmeg yews, Bijarim Forest
In contrast to Yongnunioreum’s open vistas, Bijarim Forest is an ideal spot for a relaxing forest retreat. The dense forest is home to hundreds of bija (nutmeg yew) trees, and is the largest forest in the world to be made up of one plant species. Most of the trees in the forest have lived for 500 to 700 years, earning the forest the nickname “Forest of a Thousand Years.” Must-see sights while at Bijarim Forest are none other than the 800-year old tree and the conjoined nutmeg yews.


Enter the mysterious underground castle, Manjanggul Lava Tube
Of all the oreum on Jeju, Geomunoreum is the only parasitic cone to be designated as a UNESCO World Natural Heritage site. The oreum holds over 20 caves within its body, although only Manjanggul Lava Tube is open to the public. With its profoundly mysterious and grand appearance, taking a step inside the cave is like stepping into Hades’ underworld. Follow the tunnel of articulate lava rock formations, and you will soon reach a giant rock pillar that indicates the end of the cave. The cave’s temperature fluctuates within 11-21°C regardless of season, allowing visitors to enjoy the magnificent cave all year round.

Seogwipo Nature & Culture Course

Enjoy artwork along the ocean, Jeongbangpokpo Falls and Waljong Art Gallery
Seogwipo, which includes the entire southern half of Jeju, exhibits a great amount of sunshine and warm temperatures, attracting crowds of tourists all year round. One attraction many people choose to visit is Jeongbangpokpo Falls, one of the top three waterfalls on Jeju Island. The water falls 23 meters straight down off the cliff and into a pool before flowing to the sea.
Located on the cliff behind Jeongbangpokpo Falls is Waljong Art Gallery. This gallery is dedicated to the Korean artist Lee Wal Jong, who settled in Jeju decades ago. The gallery is filled with his inspiring artworks, expressing the beauty of Jeju in his own unique way. The strategic location and glass-walled second floor also offer visitors an amazing view looking over the sea.

Nature-made art, Jusangjeolli Cliff and Cheonjeyeonpokpo Falls
Jeju Jungmun Resort is blessed with not only beautiful natural scenery but also with numerous entertainment and convenience facilities catering to both domestic and international tourists. Jusangjeolli Cliff, near the International Convention Center Jeju, delivers a sight to behold with its gigantic rock pillars running along the costal line. Cheonjeyeonpokpo Falls, a three-tiered waterfall, is another attraction not to be missed in Seogwipo. While the first section of the waterfall is only active after rain, the second and third sections are active all year round.

Rekindle childhood memories at the Teddy Bear Museum
Another favorite tourist attraction at Jungmun Resort is the Teddy Bear Museum. The museum boasts quite an impressive collection of teddy bears from all over the world. Exhibition halls are designed with different themes, such as 20th century history exhibition and fable parodies, all portrayed by teddy bears. The Teddy Bear Museum is a popular museum loved by visitors of all ages, recommended as an excellent place to visit with friends, families, or even on a date. The museum also has a souvenir shop, cafeteria, and a park that offers a splendid view.

Downtown Jeju History & Culture Course

Discover the history and culture of Jeju Island
Yongduam Rock, a top tourist attraction in downtown Jeju, is one of the many natural wonders of Jeju Island. Formed by underwater lava millions of years ago, eons of weathering from the rain and wind have formed it into the likeness of a dragon’s head.
After visiting Yongduam Rock, head down to the Jeju Folklore & Natural History Museum to learn about the development of the island people and culture over time. Not only does Jeju Island have its own dialect, it also has a distinct culture that separates it from the rest of mainland Korea, all of which you can see and enjoy from a quick tour of the museum. Right next to the museum is Samseonghyeol Shrine, a religious site that is also the birthplace of Jeju’s ancient mythology. The old trees and traces of the past create a devotional atmosphere.


 
 
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Five Hiking Courses in Seoul

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Five Hiking Courses in Seoul for All Skill Levels

Seoul isn’t just home to millions of people, it’s also home to many mountains both large and small. Everywhere you look, the skyline of Seoul’s tall buildings is backed by undulating mountain ridges. From the peaks of these mountains, you can see the whole of Seoul unfold before you.
The mountains around Seoul have an average height of 410 meters, making them quite low and easy for hikers of all skill levels. The mountains are also the perfect place to enjoy Korea’s changing seasons. Especially in summer, you can enjoy the cool breeze that blows through the shaded valleys. Another attraction of the mountains is how easily accessible they are via Seoul’s extensive public transit system, with most hiking paths starting just a short walk from subway station exits. To enjoy a bird’s-eye-view of Seoul while in peaceful nature, select one of the courses below, available in various difficulty levels.

Hanyangdoseong, Seoul City Wall (Naksan Section 2.1 km) | Walk through History
1396 to protect Hanseong, the then-capital city of Joseon. Currently, the old city wall in located in the middle of Seoul, and is divided into six sections. Among these, the Naksan Section is the easiest course, and offers stunning nightscape views, making it a popular choice. You can receive a commemorative badge if you walk all six sections of Hanyangdoseong and collect stamps at the designated spots.

Inwangsan Mountain (338.2 m) | Panoramic view of Seoul
Standing atop Inwangsan Mountain is like standing in the middle of Seoul due to its location in Jongno-gu, near the center of the city. The hiking trail even starts from the middle of the city, near Gyeongbokgung Station! The path is well maintained, and is short enough that even the most inexperienced hiker can reach the summit in no time. If you’re visiting with young children or someone who has walking difficulties, the Inwangsan Jarak Trail (2.5 km / 1 hr) that circles the mountain is a great choice.

Cheonggyesan Mountain (618 m) | Stairway to Heaven
Cheonggyesan Mountain is jokingly called “cheongaesan,” a Korean play on words in reference to the thousand (“cheon gae”) stairs you must climb to reach the summit. While there aren’t actually one thousand stairs, the mountain does seem to have an endless supply of them.
Kkalddakgogae Pass in particular was named for the sharp sound of breathing you’ll produce after climbing up the steep staircase here. But if you can make it past that section, the summit will be just before you. During the summer months when it rains often, the sound of water babbling in the valley brook will keep you company.

Gwanaksan Mountain (632 m) | Path of many ups and downs
Gwanaksan Mountain isn’t that large in the grand scale of mountains, but it is quite a strenuous hike, requiring adequate warm-up before starting out. You’ll also want to be equipped with proper hiking boots. The trail begins with a rather flat walk, but quickly leads to repeated ups and downs as you follow the ridge line of this rocky mountain. Preparing gloves or hiking sticks can make your walk easier. If you enjoy an active lifestyle, you may even come to enjoy the roller-coaster-like walk.

Dobongsan Mountain (740 m) | Beautiful stone peaks
Dobongsan Mountain is located on Seoul’s northern side, bordering Uijeongbu and Yangju in Gyeonggi-do. The mountain stands out for its many rocky peaks, ranging from softly rounded to sharp points. While the mountain is smaller than Bukhansan Mountain, the rocky terrain makes it a much more difficult hike. Despite this, hikers often say the hardships at reaching the summit are all but forgotten when they take in the view from the majestic rocky peaks.

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Beginners’ Guide to: Jeju Island

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Located southwest of the Korean Peninsula is the largest island of Korea, Jeju Island. The island is one of the most relaxing vacation spots found in Korea thanks to its unique local atmosphere and beautiful natural environment. The volcanic lava tubes that make up nearly 10% of the island’s area are a designated UNESCO World Natural Heritage Site.
Seongsan Ilchulbong Tuff Cone, Manjanggul Lava Tube, and Hallasan National Park are must-see sights. Additional attractions include forests, waterfalls, and parasitic cones. With so many beautiful things to see, it can be hard work to plan your itinerary.

UNESCO World Heritage Course

Rising from the sea, Seongsan Ilchulbong Tuff Cone
Seongsan Ilchulbong Tuff Cone, a landmark attraction of Jeju, was formed about 5,000 years ago from an eruption of magma on the ocean floor. It is especially famous as a sunrise viewing spot, known to be one of the top ten exquisite sceneries of Jeju Island.
Besides viewing the sunrise, Seongsan Ilchulbong Tuff Cone is also known to be an excellent trekking spot. The Seongsan-Ojo Trail connects two villages by crossing the peak. Another popular trail, the Jijil Trail, offers a closer look at the UNESCO-designated geopark as well as Jeju’s local culture. Walking along one of these paths is recommended to really experience the area; walking all the way to the summit offers views of both the vast volcanic crater in the center and the blue ocean surrounding the area. To complete your trip, head to Seongsanpo Port to watch haenyeo (female divers) at work.

Feel the breeze at Cape Seopjikoji
A short drive from Seongsan Ilchulbong Peak will take you to Cape Seopjikoji. The name comes from the Jeju dialect for a “Cape of Small Land” due to its peculiar cliff formation that protrudes into the ocean. The picturesque harmony of the hill and ocean attract tourists all year round. You might even be able to sight Jeju ponies grazing on the field of grass.
Walking northeast along the cliff, you will arrive at Bulgeunoreum Parasitic Cone, offering an exquisite view of a white lighthouse with the dark blue sea in the background. Additional noteworthy attractions of Cape Seopjikoji are the Glasshouse and Yumin Art Gallery, two masterpieces designed by world-renowned architect Ando Tadao. The two buildings blend in remarkably well with the surrounding nature.

Observe the beauty of ridges at Yongnunioreum Parasitic Cone
You can’t say you’ve been to Jeju Island without visiting one of the many oreum, Jeju dialect for parasitic cone. There are approximately 360 oreum scattered throughout Jeju. Among these hundreds of oreums, Yongnunioreum Parasitic Cone is undoubtedly the most well-known. It’s not far from Seongsan Ilchulbong Tuff Cone and has a moderately gentle slope, providing a fairly convenient trail for trekking.
Both Seongsan Ilchulbong Tuff Cone and Udo Island can be seen from the peak of Yongnunioreum, offering an unforgettable panorama. The view of curvy ridges along with the ocean also serves as an excellent backdrop for memorable photos. If you are looking for a perfect spot for souvenir photos, be sure to check out Yongnunioreum Parasitic Cone.

A long-lasting garden of nutmeg yews, Bijarim Forest
In contrast to Yongnunioreum’s open vistas, Bijarim Forest is an ideal spot for a relaxing forest retreat. The dense forest is home to hundreds of bija (nutmeg yew) trees, and is the largest forest in the world to be made up of one plant species. Most of the trees in the forest have lived for 500 to 700 years, earning the forest the nickname “Forest of a Thousand Years.” Must-see sights while at Bijarim Forest are none other than the 800-year old tree and the conjoined nutmeg yews.

Enter the mysterious underground castle, Manjanggul Lava Tube
Of all the oreum on Jeju, Geomunoreum is the only parasitic cone to be designated as a UNESCO World Natural Heritage site. The oreum holds over 20 caves within its body, although only Manjanggul Lava Tube is open to the public. With its profoundly mysterious and grand appearance, taking a step inside the cave is like stepping into Hades’ underworld. Follow the tunnel of articulate lava rock formations, and you will soon reach a giant rock pillar that indicates the end of the cave. The cave’s temperature fluctuates within 11-21°C regardless of season, allowing visitors to enjoy the magnificent cave all year round.

Seogwipo Nature & Culture Course

Enjoy artwork along the ocean, Jeongbangpokpo Falls and Waljong Art Gallery
Seogwipo, which includes the entire southern half of Jeju, exhibits a great amount of sunshine and warm temperatures, attracting crowds of tourists all year round. One attraction many people choose to visit is Jeongbangpokpo Falls, one of the top three waterfalls on Jeju Island. The water falls 23 meters straight down off the cliff and into a pool before flowing to the sea.
Located on the cliff behind Jeongbangpokpo Falls is Waljong Art Gallery. This gallery is dedicated to the Korean artist Lee Wal Jong, who settled in Jeju decades ago. The gallery is filled with his inspiring artworks, expressing the beauty of Jeju in his own unique way. The strategic location and glass-walled second floor also offer visitors an amazing view looking over the sea.

Nature-made art, Jusangjeolli Cliff and Cheonjeyeonpokpo Falls
Jeju Jungmun Resort is blessed with not only beautiful natural scenery but also with numerous entertainment and convenience facilities catering to both domestic and international tourists. Jusangjeolli Cliff, near the International Convention Center Jeju, delivers a sight to behold with its gigantic rock pillars running along the costal line. Cheonjeyeonpokpo Falls, a three-tiered waterfall, is another attraction not to be missed in Seogwipo. While the first section of the waterfall is only active after rain, the second and third sections are active all year round.

Rekindle childhood memories at the Teddy Bear Museum
Another favorite tourist attraction at Jungmun Resort is the Teddy Bear Museum. The museum boasts quite an impressive collection of teddy bears from all over the world. Exhibition halls are designed with different themes, such as 20th century history exhibition and fable parodies, all portrayed by teddy bears. The Teddy Bear Museum is a popular museum loved by visitors of all ages, recommended as an excellent place to visit with friends, families, or even on a date. The museum also has a souvenir shop, cafeteria, and a park that offers a splendid view.

Downtown Jeju History & Culture Course

Discover the history and culture of Jeju Island
Yongduam Rock, a top tourist attraction in downtown Jeju, is one of the many natural wonders of Jeju Island. Formed by underwater lava millions of years ago, eons of weathering from the rain and wind have formed it into the likeness of a dragon’s head.
After visiting Yongduam Rock, head down to the Jeju Folklore & Natural History Museum to learn about the development of the island people and culture over time. Not only does Jeju Island have its own dialect, it also has a distinct culture that separates it from the rest of mainland Korea, all of which you can see and enjoy from a quick tour of the museum. Right next to the museum is Samseonghyeol Shrine, a religious site that is also the birthplace of Jeju’s ancient mythology. The old trees and traces of the past create a devotional atmosphere.

 
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Vegetarian Restaurants

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Vegetarian Restaurants with Michelin Green Star Taste

Other than fame, what do Ariana Grande, Billie Eilish, and Zendaya all have in common? They have all chosen to live a vegetarian lifestyle! Vegetarianism is a popular dietary option among the younger generation who have a big heart for animal welfare and the world climate. It’s no surprise that vegetarianism has also spread throughout Korea, with many restaurants catering to these diners. Among these, there are two restaurants that are well known for their outstanding taste, even earning the Michelin Green Star.

Michelin Green Star, environmental friendly recognition

The Michelin Guide, the international guide to fine dining, released the Michelin Green Star rating system in 2021. This new addition gives stars to restaurants that use environmentally friendly ingredients to make their tasty dishes. There are two restaurants in Seoul that have earned this prestigious award for three years in a row! For a high-quality vegan experience, visit A Flower Blossom on The Rice or Hwanggeum Kongbat.

A Flower Blossom on The Rice, vegetarian dining as beautiful as a flower

Location | Within Insa-dong, a top attraction in Seoul. Three-minute walk from Anguk Station (Seoul Subway Line 3)
Introduction | A Flower Blossom on The Rice showcases just how beautiful a Korean vegetarian restaurant can be. Ninety-five percent of the restaurant’s ingredients are organic, pesticide-free, and animal welfare certified ingredients. The eggs come from chickens with a large area to roam, and the rice is cultivated by farmers who do not use pesticides.

Signature menus | A Flower Blossom on The Rice’s signature menus are the bojagi bibimbap (limited lunch special) and the vegan course. The bojagi bibimbap is made by wrapping the rice in a sheet of fried egg yolk layers and decorated with a strip of seaweed and an edible flower. The rice filling is made with organic rice and six types of green vegetables for a hearty meal. The vegan course can be ordered as a full course or a half course, with each option including only 100% vegan foods. The course begins with a soup and salad before leading into savory vegetable pancakes and kimchi before the main course of rice and a stew, rounded out by dessert. Must-try dishes include the goatsbeard rice enjoyed by Michael Jackson during his trips to Korea, and the spicy Korean chili pepper japchae that comes with the full vegan course.

Tip | For non-vegetarians ordering the vegan course, you can also order side menus made with fish or meat, such as the tteok bulgogi (rice cake bulgogi) made with organic hanu (Korean beef).
Address: 3-6 Insadong 16-gil, Jongno-gu, Seoul
Operating hours: 11:30-21:00 (Break time 15:00-17:30) / Closed the day of Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day)
Website: http://www.goodbab.co.kr

Hwanggeum Kongbat, a new world of bean curd cooking

Location | A five-minute walk from Aeogae Station on Seoul Subway Line 5. It’s also a short 20-minute ride on the subway from Seoul Station.
Introduction | Bean curd is one of the main ingredients used in vegetarian meals, thanks to the high level of protein found in soy beans, making it a good substitute for meat. At Hwanggeum Kongbat, the bean curd is made fresh every morning using 100% Korea-grown soy beans. Their bean curd became famous for its nutty flavor and smooth texture like that of pudding. The restaurant sends the soy bean pulp leftover from making the bean curd to farms to be used as animal fodder, earning high points from the Michelin Guide, which gives points for lower amounts of food waste!

Signature menus | Hwanggeum Kongbat’s main menus are bean curd stew, salted bean curd soup, and bean curd course meal. If you enjoy spicy Korean food, try the bean curd stew, a dish served piping hot and spiced with Korean chili peppers. The salty bean curd soup is made with a vegetable broth salted with shrimp brine, making this dish only acceptable for pescatarians and pollotarians. If you order the bean curd course meal, you can try all of the restaurant’s signature dishes. From fresh bean curd made with just soy beans, water, and salt, to vegetable and tofu balls for vegetarians and bossam made with undyed pork for non-vegetarians, this course has something for everyone to enjoy.

Tip | Be sure to try the fresh bean curd without seasoning first. This way you’ll be able to taste the nutty flavor of the fresh bean curd!
Address: 9 Mapo-daero 16-gil, Mapo-gu, Seoul
Operating hours: Weekdays 11:30-21:30, Weekends 11:30-21:00 (Break time 15:30-17:00) / Closed Seollal (Lunar New Year) & Chuseok (Korean Thanksgiving) holidays

If you are a vegetarian planning a trip to Korea, be sure to also check the “Tips for Vegetarians” page on the VISITKOREA website for more information, including recommended menus.
 
 
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Platform Beyond Vehicles

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[INQ. NO. 2509M18] Kia Corp. recently unveiled its first purpose-built vehicle (PBV), the Kia PV5, for the first time in Korea. The PV5 will bring about innovation in customers’ businesses and daily lives, for the first time in Korea, and concretized Kia’s vision for the Platform Beyond Vehicle (PBV) business through the exhibition space.
Kia’s PBV is a customized mobility solution that integrates vehicles and software solutions developed from the customer’s perspective. It aims to create new value for customers’ diverse lifestyles and business environments based on three major innovation elements – vehicle’s marketability; software solutions; and manufacturing sector ― thereby realizing a paradigm shift in mobility.

The PV5, the first dedicated PBV born under Kia’s PBV business strategy, is a mid-sized PBV developed to be used for various purposes such as mobility services, logistics, and leisure activities ― by applying a purpose-tailored vehicle structure and cutting-edge technology.
The PV5 is the first to apply the PBV-dedicated platform Electric-Global Modular Platform for Service (E-GMP.S) that adds marketability optimized for PBV on top of the excellent electrification technology of Hyundai Motor Group’s electric vehicle-only platform, Electric-Global Modular Platform (E-GMP), providing a spacious interior and cargo space, and can respond to a wide range of product lineups, from compact to large PBVs, by mounting various upper bodies for different purposes.

Kia can produce various body specifications optimized for customer needs in a timely manner by applying the flexible body system, which modularizes body parts of PV5 such as the roof, doors, and tailgate.
Kia displayed a variety of PV5 lineups in the PV5 Zone at the Seoul Mobility Show 2025, including the Passenger, focused on passenger boarding; the Cargo; specialized for logistics and urban delivery with a wide cargo loading space; and the Wheelchair Accessible Vehicle (WAV) developed for the convenience of mobility for the transportation disadvantaged ― thus comprehensively demonstrating the PV5’s potential to adapt according to customer purposes.

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Enjoy the Hangang River to the Fullest

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The Hangang River, a piece of nature within the city, is a popular recreational area for Seoulites. There are many parks along the river, making it an ideal place for a picnic, as well as other activities such as watching the fountain show. Why not spend a day like a local and enjoy everything by the river?

Go on a Picnic

Hajodae Scenic Point
The Hangang River is a representative picnic spot in Seoul. There are many rental shops that offer tents, mats, tables, speakers and more, so you don’t have to prepare too much in advance. Convenience stores within the park also offer picnic essentials for sale.

Picnic on the Water
Enjoy a BBQ on the Hangang River at Waikiki Market in Nanji Hangang Park. If you order a set menu, you can get your choice of beef or pork with various side dishes, grilled skewer ingredients, and bottled water and you can grill the meat over charcoal on your own. Enjoy a delicious meal with an unhindered view of the river in daytime and a beautiful sunset and nightscape scenery during nighttime.

Must-Eats in Hangang
One of Koreans’ favorite combos, chicken and beer is a must-eat menu for an ideal picnic at a Hangang Park. There is a chicken franchise within Yeouido Hangang Park and Banpo Hangang Park for a quick pick-up. Ordering a boneless chicken will make cleaning up after easier as all you need is a fork for to enjoy the savory taste.
Instant ramyeon is another must-eat at a Hangang Park. It is easy to find ramyeon anywhere in Korea, but the clear view of the river makes the meal all the more special. A special ramyeon cooking machine makes cooking ramyeon in Hangang Park even more unique. The instructions with pictures are easy follow, so be sure to try this tasty meal.

Fun Activities Await

Bike Ride
Bike trail along the river makes it easy for anyone to go on a fun bike ride. There are many bike rental shops within the Hangang Parks. Just put your ID or passport on deposit and rent your choice of bike, available in single, double, or kids-friendly seats.
Ddareungi, a public bike rental offered by the Seoul Metropolitan Government, can be rented and returned using a mobile application. An exclusive foreigner rate is available on the official website where travelers can purchase the ticket online and use it in any of the rental shops.

Water Sports
Activities to cool off the summer heat is always welcoming. To experience various water activities, head to Jamwon Hangang Park. Water sports including waterskiing, wakeboarding, paddle boarding, kayaking, and windsurfing as well as other activities such as banana boats and peanut boats are available with lessons for beginners. Ttukseom Hangang Park also offers paddle board, windsurf and kayak rentals. If you’d prefer a yacht tour, head to Banpo Hangang Park.
The Hangang Park outdoor swimming pools located in the city are not only easy to get to, but also affordable. Currently, there are four outdoor swimming pools (Yeouido, Ttukseom, Jamwon, Gwangnaru) and two water playgrounds (Nanji, Yanghwa) that offer their own unique theme and atmosphere. Yeouido outdoor swimming pool is the representative pool of Hangang Park with a capacity of 3,600 people, while Ttukseom outdoor swimming pool offers a lazy river pool. Nanji water playground has an infinity pool designed to look as if it’s connected to the Hangang River. Swimming pools and water playgrounds only operate during summer season.

Wrap it up with a Night Tour

Moonlight Rainbow Fountain
The most well-known nightscape spot among the many Hangang Parks is the Moonlight Rainbow Fountain by Banpodaegyo Bridge. The colorfully lit water dancing to fun music will leave spectators in awe. The fountain nozzles are installed in a row on a 1,140 meter-long bridge and was registered in the Guinness Book of World Records as the world’s longest bridge fountain in 2008.

Night Market
The night at Hangang Park comes alive with the night market. Food trucks line the road with foods from around the world and you’ll also find various handmade goods that make for an excellent souvenir. There are also many events and performances that make a trip to the Hangang Moonlight Market much more entertaining.

Hangang Cruise
The view of Seoul on a cruise is a sight to behold. There are three main options available: Sunset Cruise, for viewing sunset that colors Seoul in a hue of red; Starlight Cruise, for soaking up the evening atmosphere by the river; and Moonlight Music Cruise, where you can enjoy the nightscape with live music. Cafeteria within the cruise provides food and drinks for sale for those looking for a grub. You can get on the cruise at the dock within Yeouido Hangang Park.

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Beginners’ Guide to: Jeju Island

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Located southwest of the Korean Peninsula is the largest island of Korea, Jeju Island. The island is one of the most relaxing vacation spots found in Korea thanks to its unique local atmosphere and beautiful natural environment. The volcanic lava tubes that make up nearly 10% of the island’s area are a designated UNESCO World Natural Heritage Site.
Seongsan Ilchulbong Tuff Cone, Manjanggul Lava Tube, and Hallasan National Park are must-see sights. Additional attractions include forests, waterfalls, and parasitic cones. With so many beautiful things to see, it can be hard work to plan your itinerary. Following our guide, you can enjoy a stress-free, relaxing retreat, no matter which part of Jeju you choose to visit.

UNESCO World Heritage Course

Rising from the sea, Seongsan Ilchulbong Tuff Cone
Seongsan Ilchulbong Tuff Cone, a landmark attraction of Jeju, was formed about 5,000 years ago from an eruption of magma on the ocean floor. It is especially famous as a sunrise viewing spot, known to be one of the top ten exquisite sceneries of Jeju Island.
Besides viewing the sunrise, Seongsan Ilchulbong Tuff Cone is also known to be an excellent trekking spot. The Seongsan-Ojo Trail connects two villages by crossing the peak. Another popular trail, the Jijil Trail, offers a closer look at the UNESCO-designated geopark as well as Jeju’s local culture. Walking along one of these paths is recommended to really experience the area; walking all the way to the summit offers views of both the vast volcanic crater in the center and the blue ocean surrounding the area. To complete your trip, head to Seongsanpo Port to watch haenyeo (female divers) at work.

Feel the breeze at Cape Seopjikoji
A short drive from Seongsan Ilchulbong Peak will take you to Cape Seopjikoji. The name comes from the Jeju dialect for a “Cape of Small Land” due to its peculiar cliff formation that protrudes into the ocean. The picturesque harmony of the hill and ocean attract tourists all year round. You might even be able to sight Jeju ponies grazing on the field of grass.
Walking northeast along the cliff, you will arrive at Bulgeunoreum Parasitic Cone, offering an exquisite view of a white lighthouse with the dark blue sea in the background. Additional noteworthy attractions of Cape Seopjikoji are the Glasshouse and Yumin Art Gallery, two masterpieces designed by world-renowned architect Ando Tadao. The two buildings blend in remarkably well with the surrounding nature.

Observe the beauty of ridges at Yongnunioreum Parasitic Cone
You can’t say you’ve been to Jeju Island without visiting one of the many oreum, Jeju dialect for parasitic cone. There are approximately 360 oreum scattered throughout Jeju. Among these hundreds of oreums, Yongnunioreum Parasitic Cone is undoubtedly the most well-known. It’s not far from Seongsan Ilchulbong Tuff Cone and has a moderately gentle slope, providing a fairly convenient trail for trekking.
Both Seongsan Ilchulbong Tuff Cone and Udo Island can be seen from the peak of Yongnunioreum, offering an unforgettable panorama. The view of curvy ridges along with the ocean also serves as an excellent backdrop for memorable photos. If you are looking for a perfect spot for souvenir photos, be sure to check out Yongnunioreum Parasitic Cone.

A long-lasting garden of nutmeg yews, Bijarim Forest
In contrast to Yongnunioreum’s open vistas, Bijarim Forest is an ideal spot for a relaxing forest retreat. The dense forest is home to hundreds of bija (nutmeg yew) trees, and is the largest forest in the world to be made up of one plant species. Most of the trees in the forest have lived for 500 to 700 years, earning the forest the nickname “Forest of a Thousand Years.” Must-see sights while at Bijarim Forest are none other than the 800-year old tree and the conjoined nutmeg yews.

Enter the mysterious underground castle, Manjanggul Lava Tube
Of all the oreum on Jeju, Geomunoreum is the only parasitic cone to be designated as a UNESCO World Natural Heritage site. The oreum holds over 20 caves within its body, although only Manjanggul Lava Tube is open to the public. With its profoundly mysterious and grand appearance, taking a step inside the cave is like stepping into Hades’ underworld. Follow the tunnel of articulate lava rock formations, and you will soon reach a giant rock pillar that indicates the end of the cave. The cave’s temperature fluctuates within 11-21°C regardless of season, allowing visitors to enjoy the magnificent cave all year round.

Seogwipo Nature & Culture Course

Enjoy artwork along the ocean, Jeongbangpokpo Falls and Waljong Art Gallery
Seogwipo, which includes the entire southern half of Jeju, exhibits a great amount of sunshine and warm temperatures, attracting crowds of tourists all year round. One attraction many people choose to visit is Jeongbangpokpo Falls, one of the top three waterfalls on Jeju Island. The water falls 23 meters straight down off the cliff and into a pool before flowing to the sea.
Located on the cliff behind Jeongbangpokpo Falls is Waljong Art Gallery. This gallery is dedicated to the Korean artist Lee Wal Jong, who settled in Jeju decades ago. The gallery is filled with his inspiring artworks, expressing the beauty of Jeju in his own unique way. The strategic location and glass-walled second floor also offer visitors an amazing view looking over the sea.

Nature-made art, Jusangjeolli Cliff and Cheonjeyeonpokpo Falls
Jeju Jungmun Resort is blessed with not only beautiful natural scenery but also with numerous entertainment and convenience facilities catering to both domestic and international tourists. Jusangjeolli Cliff, near the International Convention Center Jeju, delivers a sight to behold with its gigantic rock pillars running along the costal line. Cheonjeyeonpokpo Falls, a three-tiered waterfall, is another attraction not to be missed in Seogwipo. While the first section of the waterfall is only active after rain, the second and third sections are active all year round.

Rekindle childhood memories at the Teddy Bear Museum
Another favorite tourist attraction at Jungmun Resort is the Teddy Bear Museum. The museum boasts quite an impressive collection of teddy bears from all over the world. Exhibition halls are designed with different themes, such as 20th century history exhibition and fable parodies, all portrayed by teddy bears. The Teddy Bear Museum is a popular museum loved by visitors of all ages, recommended as an excellent place to visit with friends, families, or even on a date. The museum also has a souvenir shop, cafeteria, and a park that offers a splendid view.

Downtown Jeju History & Culture Course

Discover the history and culture of Jeju Island
Yongduam Rock, a top tourist attraction in downtown Jeju, is one of the many natural wonders of Jeju Island. Formed by underwater lava millions of years ago, eons of weathering from the rain and wind have formed it into the likeness of a dragon’s head.
After visiting Yongduam Rock, head down to the Jeju Folklore & Natural History Museum to learn about the development of the island people and culture over time. Not only does Jeju Island have its own dialect, it also has a distinct culture that separates it from the rest of mainland Korea, all of which you can see and enjoy from a quick tour of the museum. Right next to the museum is Samseonghyeol Shrine, a religious site that is also the birthplace of Jeju’s ancient mythology. The old trees and traces of the past create a devotional atmosphere.

 
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Vegetarian Restaurants with Michelin Green Star Taste

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Other than fame, what do Ariana Grande, Billie Eilish, and Zendaya all have in common? They have all chosen to live a vegetarian lifestyle! Vegetarianism is a popular dietary option among the younger generation who have a big heart for animal welfare and the world climate. It’s no surprise that vegetarianism has also spread throughout Korea, with many restaurants catering to these diners. Among these, there are two restaurants that are well known for their outstanding taste, even earning the Michelin Green Star.

Michelin Green Star, environmental friendly recognition

The Michelin Guide, the international guide to fine dining, released the Michelin Green Star rating system in 2021. This new addition gives stars to restaurants that use environmentally friendly ingredients to make their tasty dishes. There are two restaurants in Seoul that have earned this prestigious award for three years in a row! For a high-quality vegan experience, visit A Flower Blossom on The Rice or Hwanggeum Kongbat.

A Flower Blossom on The Rice, vegetarian dining as beautiful as a flower

Location | Within Insa-dong, a top attraction in Seoul. Three-minute walk from Anguk Station (Seoul Subway Line 3)
Introduction | A Flower Blossom on The Rice showcases just how beautiful a Korean vegetarian restaurant can be. Ninety-five percent of the restaurant’s ingredients are organic, pesticide-free, and animal welfare certified ingredients. The eggs come from chickens with a large area to roam, and the rice is cultivated by farmers who do not use pesticides.

Signature menus | A Flower Blossom on The Rice’s signature menus are the bojagi bibimbap (limited lunch special) and the vegan course. The bojagi bibimbap is made by wrapping the rice in a sheet of fried egg yolk layers and decorated with a strip of seaweed and an edible flower. The rice filling is made with organic rice and six types of green vegetables for a hearty meal. The vegan course can be ordered as a full course or a half course, with each option including only 100% vegan foods. The course begins with a soup and salad before leading into savory vegetable pancakes and kimchi before the main course of rice and a stew, rounded out by dessert. Must-try dishes include the goatsbeard rice enjoyed by Michael Jackson during his trips to Korea, and the spicy Korean chili pepper japchae that comes with the full vegan course.

Tip | For non-vegetarians ordering the vegan course, you can also order side menus made with fish or meat, such as the tteok bulgogi (rice cake bulgogi) made with organic hanu (Korean beef).
Address: 3-6 Insadong 16-gil, Jongno-gu, Seoul
Operating hours: 11:30-21:00 (Break time 15:00-17:30) / Closed the day of Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day)
Website: http://www.goodbab.co.kr

Hwanggeum Kongbat, a new world of bean curd cooking

Location | A five-minute walk from Aeogae Station on Seoul Subway Line 5. It’s also a short 20-minute ride on the subway from Seoul Station.
Introduction | Bean curd is one of the main ingredients used in vegetarian meals, thanks to the high level of protein found in soy beans, making it a good substitute for meat. At Hwanggeum Kongbat, the bean curd is made fresh every morning using 100% Korea-grown soy beans. Their bean curd became famous for its nutty flavor and smooth texture like that of pudding. The restaurant sends the soy bean pulp leftover from making the bean curd to farms to be used as animal fodder, earning high points from the Michelin Guide, which gives points for lower amounts of food waste!

Signature menus | Hwanggeum Kongbat’s main menus are bean curd stew, salted bean curd soup, and bean curd course meal. If you enjoy spicy Korean food, try the bean curd stew, a dish served piping hot and spiced with Korean chili peppers. The salty bean curd soup is made with a vegetable broth salted with shrimp brine, making this dish only acceptable for pescatarians and pollotarians. If you order the bean curd course meal, you can try all of the restaurant’s signature dishes. From fresh bean curd made with just soy beans, water, and salt, to vegetable and tofu balls for vegetarians and bossam made with undyed pork for non-vegetarians, this course has something for everyone to enjoy.

Tip | Be sure to try the fresh bean curd without seasoning first. This way you’ll be able to taste the nutty flavor of the fresh bean curd!
Address: 9 Mapo-daero 16-gil, Mapo-gu, Seoul
Operating hours: Weekdays 11:30-21:30, Weekends 11:30-21:00 (Break time 15:30-17:00) / Closed Seollal (Lunar New Year) & Chuseok (Korean Thanksgiving) holidays

If you are a vegetarian planning a trip to Korea, be sure to also check the “Tips for Vegetarians” page on the VISITKOREA website for more information, including recommended menus.

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