C-Festival 2016 opens the second chapter of MICE Festival

2With an aim to create a Korean-version of the Edinburgh Festival, C-Festival 2015 prepared by CMC (Coex MICE Cluster), Seoul Metropolitan City and Gangnam-gu was held for 11 days during May 2015.
As many as 2.35 million persons including
foreigners enjoyed various events held all over Coex, Coex Mall and the World Trade Center in Samseong-dong, and it generated economic value worth 232.1 billion won in product (sale) inducement, 47.8 billion won in income inducement caused by increased sales, and 1,688 persons in the number of induced employees.

An official with C-Festival said, “C-Festival helped recognize the basis for new growth and development in the MICE industry, a new growth industry of Korea, and will offer various contents so that the Trade Center can emerge as the center of the MICE industry,” indicating that the Trade Center in Samseong-dong will change into the new cultural MICE capital representing Korea.


Toward this end, KITA and Coex held the Autumn Chrysanthemum Festival and Winter Festival and “The Brilliant Countdown” in cooperation with Gangnam-gu and Hyundai Motor Company around the Trade Center at year-end while creating value as a differentiated cultural space by season. And they will be followed by C-Festival 2016 for five days from May 4 to May 8, 2016.

Under the concept of“Culture Playground,”the festival will be prepared based on contents that can be enjoyed by visitors from all age groups during Children’s Day and Parents’ Day. “P&I 2016,” including Korea’s largest photo exhibition, “Art Toy Culture,” drawing a lot of interest from youths, as well as “Snack Exhibition,” and “Character Playground,” where children can enjoy themselves. There will also be parades conducted in the center of the city and a K-POP Concert featuring Korean Wave stars, which are expected to provide momentum for a new representative urban festival going beyond C-Festival 2015.

Upcoming event at Coex in March 2016: Automation World

Korea’s leading factory automation trade show, Automation World, will once again bring together two leading industry exhibitions when it takes place at Coex, Seoul, on March 9-11, 2016. These two shows are the 27th Industrial Automation, Instrumentation & Measurement Exhibition (AIMEX) and the 5th annual Korean Vision Show. In 2015, over 24,000 industry professionals attended Automation World, including over 348 overseas buyers. The exhibition was spread across 844 booths featuring displays by 280 exhibitors,
including 24 from overseas. Building on an 80% satisfaction rate, the 2016 Biz-Matching program allows exhibitors to share expertise with qualified distributors for expansion of their businesses.

In 2016 Automation World is set to be bigger and better than ever, with major exhibitors including Mitsubishi-Automation, LSIS, National Instruments, Autonics, and many other leaders of the market. This is also the second year for the Korean conference, “SMART Factory.” This conference allows exhibitors and visitors to effectively research the latest trends in the Korean automation industry. All buyers and visitors to Automation World 2016 can receive free admission by registering online with the Automation World official
website: http://www.automationworld.biz.

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