You are here: Home / Archives for COEX

COEX

January 20, 2025 by Leave a Comment
https://korean-machinery.com///inquiry

Coex Expands its MICE Empire:
New Coex Magok Convention Center Leads Seoul’s Western Innovation Hub

A New Milestone in Seoul’s MICE Industry

Coex has established itself as Korea’s premier exhibition and convention center, serving as a cornerstone of the nation’s MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hosting over thirty major exhibitions annually, Coex has become synonymous with success and innovation in the sector. Last year marked a significant milestone in the center’s history as it celebrated unprecedented achievements.
In a bold step forward, Coex introduced the Coex Magok Convention Center (hereafter referred to as Coex Magok), Seoul’s first exhibition and convention center in the city’s western region. This landmark opening took place on November 28, 2024, and signaled the beginning of a new era for MICE activities in western Seoul.
With an anticipated occupancy rate of sixty-five percent in its inaugural year, Coex Magok has been hailed as a transformative addition to the region’s exhibition industry. This development is particularly meaningful given that, since 2000, new exhibition venues in Korea have predominantly emerged outside Seoul.
The introduction of Coex Magok marks a significant shift, reinvigorating Seoul’s role as a hub for industrial innovation. This addition is set to strengthen Korea’s global reputation in the competitive MICE sector, creating new opportunities for growth and collaboration.

Where Vision Meets Versatility

Coex Magok has been meticulously designed to integrate exhibition and convention spaces, offering a seamless “ConfEx” experience that combines the best of both worlds. Spanning five floors and encompassing 7,452 square meters of exhibition space, the venue offers a variety of purpose-built facilities for a range of events.
The ground floor features a sprawling exhibition hall that connects directly to Magok Plaza, providing organizers with unparalleled flexibility for large-scale events. The basement houses the Square Ballroom, a versatile space linked to a vibrant underground commercial zone. This area is ideal for seminars, weddings, and catering events, offering visitors a convenient and accessible experience.
On the third floor, meeting rooms are designed to accommodate small-scale business gatherings and interviews. Some rooms boast outdoor views, adding an inspiring touch to meetings. The fourth floor is home to Le West Hall, the centerpiece of Coex Magok.
This expansive convention hall can host up to 2,200 attendees and is divisible into three independent sections, making it suitable for conferences, shareholder meetings, and academic symposia. The fifth floor complements these facilities with additional multi-purpose rooms, supporting mid-sized seminars and breakout sessions.
The vertical layout of Coex Magok is a modern marvel. It allows diverse and simultaneous events to be held within a compact footprint. Industries such as healthcare, pharmaceuticals, and biotechnology, which have a significant presence in Magok, have found Coex Magok to be an ideal venue for their activities.

A Gateway to Seamless Connectivity

Coex Magok offers exceptional accessibility, enhancing its appeal as a premier event destination. The center is directly connected to Subway Line 9’s Magoknaru Station and the Airport Railroad, ensuring convenient access from Gimpo and Incheon International Airports. Major roadways such as Olympic Boulevard provide seamless travel options for participants from across Korea and abroad.
Magok itself has emerged as a thriving hub for advanced industries, surpassing even landmarks like Sangam DMC and Pangyo Techno Valley in scale. The complex is designed as a mixed-use facility, featuring a 400-room Mercure Hotel on its upper floors, a shopping mall below, and cultural attractions nearby, including LG Science Park and Seoul Botanic Park.
This integration of business, leisure, and culture creates a comprehensive experience for MICE participants, making Coex Magok a destination that meets a variety of needs.

Redefining Events with Innovation and Sustainability

Coex Magok has set new standards for efficiency and automation. By collaborating with August Robotics, Coex introduced Korea’s first floor-marking robots, streamlining event setup and enhancing operational precision. This innovative approach reflects Coex’s commitment to digital transformation and operational excellence.
Looking to the future, Coex is determined to lead the global MICE industry by fostering international collaborations and embracing ESG (Environmental, Social, and Governance) principles. With its dual locations in Seoul and international ventures in Vietnam, Indonesia, and Germany, Coex is poised to shape the future of exhibitions on a global scale.
Coex stand as shining examples of Korea’s visionary approach to the exhibition industry. These dynamic venues not only address current demands but also anticipate future trends, ensuring their place at the forefront of global innovation.

2025 EXHIBITION SCHEDULE


 
 
korean-machinery.com | Blog Magazine of korean-machinery, brands and Goods

Filed Under: Exhibition Review Tagged With:

Coex: Seoul’s Premier Exhibition Hall Leading the Way in MICE Industry

January 30, 2024 by Leave a Comment
https://korean-machinery.com///inquiry

Coex, a prominent exhibition and convention center located in Seoul, South Korea, stands as a shining example of innovation and excellence in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. In recent years, Coex has redefined its mission, focusing on connecting and providing experiential value through industry exchanges and the integration of AI. This forward-thinking approach has propelled Coex to the forefront of the MICE industry, making it a platform that drives the activation and future growth of this sector.

A Remarkable Year of Recovery

The year 2023 marked a significant milestone for Coex, as it played a pivotal role in the recovery of the MICE industry. Despite the challenges posed by the COVID-19 pandemic, Coex hosted 27 domestic exhibitions and 9 international exhibitions, achieving an annual revenue exceeding 1 trillion KRW. This remarkable feat surpassed the pre-pandemic revenue levels of 2019, showcasing Coex’s resilience and adaptability.
Notably, the InterBattery exhibition held in March emerged as one of the largest secondary battery industry events in South Korea, with participation from over 470 companies, including global top-three battery manufacturers. The event attracted an unprecedented 60,000 visitors, setting a new attendance record. In June, Coex ventured into the international arena by hosting “InterBattery Europe” in Germany, facilitating the entry of Korean battery companies into the European market. Furthermore, September saw the simultaneous hosting of the KiAF SEOUL and the world’s second-largest art fair, Frieze, drawing more than 10,000 international visitors to Coex. Finally, in November, Coex hosted Food Week, the largest food exhibition in the latter half of the year, attracting over 50,000 attendees. These events not only expanded Coex’s physical footprint but also demonstrated its commitment to globalization and diversified content for sustainable growth.

Coex’s Vision for 2024

As we step into 2024, Coex is poised to expand its influence in the MICE industry through strategic expansion. The unveiling of “THE PLATZ” a versatile event hall on the second floor of the Coex exhibition hall, in January signifies a renewed commitment to host a wide array of events, including exhibitions, seminars, conferences, and banquets.
Mr. Dong-ki Lee, President of Coex, stated, “We are expanding the exhibition and conference spaces at Coex to meet the growing demand from companies and organizations seeking to host events here.” He further elaborated, “Currently, Coex offers a total exhibition and conference space of 48,000 square meters, and we plan to increase this by 2,500 square meters in 2024 and an additional 2,500 square meters by 2025 to cater to the needs of our customers.”
Moreover, Coex is gearing up to operate the Coex Magok Convention Center, located in Magok-dong, Gangseo-gu, Seoul, scheduled to open in November of this year. Leveraging its experience in managing the massive Trade Center in Gangnam, Coex aims to brand the convention center in Magok as “Coex Magok LaWest” and transform the area into a hub for MICE activities in western Seoul.
The Coex Magok LaWest boasts a total floor area of 20,000 square meters, featuring an exhibition hall capable of accommodating up to 400 booths and conference rooms capable of hosting up to 13,000 attendees. With excellent transportation connectivity and a fully-equipped MICE infrastructure, this facility is poised to alleviate the shortage of MICE spaces in Seoul effectively.
Within a 10-kilometer radius of Magok, numerous industrial complexes have been established, making it an ideal environment for hosting B2B exhibitions. Additionally, the region boasts a resident population of approximately 6.88 million people within a 10-kilometer radius, providing an optimal setting for B2C exhibitions.
Anticipated to achieve a 60% operational rate during its first year, Coex Magok is already receiving inquiries for conference room rentals, further solidifying its role in the MICE landscape.

Elevating Sustainability with “good plan”

Coex is at the forefront of promoting sustainability within the MICE industry, and it has introduced the “good plan” a premium eco-friendly event service. This service encompasses various eco-friendly elements, including the “AV DROP,” a rapid and eco-friendly assembly stage system, “Best Systems” lighting booths, and the “vomo” eco-friendly booth package exclusively used by the world’s second-largest art fair, Art Basel.
The AV DROP system has been utilized in approximately 160 events to create diverse spaces such as planning zones, seminar areas, VIP lounges, and photo zones for events like AWS Summit Seoul, Coffee Expo All That Travel, and Food Week.
“good plan” aligns with the current focus of the MICE industry on sustainability, ESG (Environmental, Social, and Governance), and carbon neutrality. Coex is the third organization in South Korea to join the “Net Zero Carbon Events Pledge,” a global MICE industry initiative that aims to achieve carbon neutrality by 2050, aligning with the Paris Agreement and United Nations Climate Change Convention resolutions.
Furthermore, Coex has entered into an agreement for “ESG Cooperation in Seoul Global Exhibitions” with Exporum and KOREA E&EX INC., solidifying its commitment to practicing ESG principles and contributing to the Seoul city’s efforts in this direction.

Shifting Focus: From Innovation to Sustainability

While innovation was a central theme in the convention industry pre-pandemic, the industry is now shifting its focus towards sustainability, ESG, and carbon neutrality. Mr. Lee Dong-gi, President of Coex, highlighted the industry’s commitment to environmentally friendly practices, stating, “Convention centers and large exhibition organizers worldwide are grappling with ways to reduce energy consumption, cut carbon emissions, and minimize waste and food waste generated after events, all in response to the climate crisis.”
Coex’s dedication to this ethos ensures it will continue to discover and expand eco-friendly service offerings that align with the spirit of the times.


 
 
korean-machinery.com | Blog Magazine of korean-machinery, brands and Goods

Filed Under: Exhibition Review Tagged With: , ,

The 1st Vietnam International Machinery Fair

October 25, 2018 by Leave a Comment

https://korean-machinery.com///inquiry

The 1st VIMAF is anticipated to play a role as a strategic marketing platform to lead diversification of the general machinery export markets.

 

The 1st Vietnam International Machinery Fair (VIMAF) will be held at the SECC Exhibition Center in Ho Chi Minh City, Vietnam, from December 12 (Wed.) to 14 (Fri.). It is expected to act as a strategic marketing platform to lead diversification of the general machinery export markets. Three hundred booths (4,400m²) of a total of 100 companies worldwide will be installed and manned.
Domestic and overseas exhibitors will display metal working and mold related equipment, automated instruments, construction and mining machinery, plant apparatus, textile machinery, farming machinery, rubber plastic, tools, hydropneumatic equipment, general industrial machinery, parts, materials, etc. in this fair.
This fair is hosted by the Korea Association of Machinery Industry (KOAMI) and COEX and supported by the Ministry of Trade, Industry and Energy and KOTRA in Korea and by the Vietnamese Ministry of Industry and Trade and Vietnamese Association of Machinery Industry in Vietnam.
In this fair, export consultation meetings will be held in the seminar room of the exhibition center from December 13 (Thu.) to 14 (Fri.) for Korean participants and Vietnamese buyers/agencies. In these export consultation meetings, 1:1 consultations will take place. Furthermore, a specialized conference hosted by the Ho Chi Minh City Office of the Korea Institute of Industrial Technology will be held from December 12 (Wed.) to 13 (Thu.).
There are many driving forces behind this 1st VIMAF. It is being promoted amidst Vietnam’s rise as the most powerful alternative to post-China since China has become a less attractive destination for investment due to high wages and costs and declining economic growth. While foreign investment enterprises keep investing more in the Vietnamese manufacturing industry, their parts and materials procurement rate is under 30%. They are desperately in need of higher-value added by attracting investment in the entire manufacturing industry. Therefore, the Vietnamese government is taking active steps for development of the parts/materials industry to improve the nation’s industrial competitiveness. Vietnamese government’s policy to develop the parts/materials industry works as a green light for Korean manufacturing companies including the machinery industry and the electricity/electronics industry to enter the Vietnam market.


Currently, general machinery export of South Korea is heavily weighted toward China and the United States. So, there is an urgent need to diversify export markets and to establish a strategic marketing platform in new machinery markets in Southeast Asia. Accordingly, the timing of this fair is very opportune. The machinery industry is the basis of national competitiveness and a core industry of the manufacturing industry which has a significant front and back relating effect.
For these reasons, it is expected that dominating promising new markets, such as Vietnam for instance, in advance will surely help expand the basis for Korean small-and medium-sized enterprises’ advances into foreign markets.
While South Korean companies are losing ground in the global markets due to China and America’s protectionism and strengthened support for their own companies, this fair will not only be a proper response to this challenging environment, but also give them added impetus to conquer other markets.
VIMAF will assist Korean companies to combat this recently hardening commercial pressure by the G2 and to maximize export potential by expanding the Korean machinery export market to ASEAN ― with Vietnam as a base ― in the long-term. Thus, this fair is expected to raise Korea’s economic growth and global competitiveness.

korean-machinery.com | Blog Magazine of korean-machinery, brands and Goods

Filed Under: Exhibition Review Tagged With: , ,

Korean Exhibition Industry Maintains Its Fame As a “Golden Goose”

January 10, 2018 by Leave a Comment

https://korean-machinery.com///inquiryThe exhibition industry, often referred to as a “Golden Goose,” is attracting worldwide attention. Korea’s MICE (Meetings, Incentives, Conventions, and Exhibitions) industry also seeks to revitalize the exhibition industry through a project plan to expand the infrastructure such as the construction of the COEX Jamsil and the 3rd KINTEX exhibition center.
Combined with cultural heritages accumulated over thousands of years and exciting modern attractions, state-of-the-art convention facilities and affordable accommodation, Korea’s MICE industry makes the country one of the fastest emerging MICE destinations in the world.
According to the results of the Korea Exhibition Industry Statistical Survey (2016) published by the Association of Korea Exhibition Industry (AKEI) on September 28, 2017, a total of 568 exhibitions were held in Korea in 2016. The average number of exhibitors was 151 and the average number of visitors was 13,388. This indicates an increase in the number of exhibitions, average exhibition area, and average number of visitors compared to 2015. In particular, the number of exhibitors increased. In addition, the domestic organizers’ overseas expansion showed a significant increase compared to that of previous years. The total sales of the industry in 2016 totaled KRW3.454 trillion, exceeding the KRW 2.11 trillion of the flourishing film industry in Korea.

For convention and exhibition organizers, as well as business travelers, this month’s Korea Buyers Guide covers major exhibition centers in Korea and how they are being better-equipped for international conventions and exhibitions.

korean-machinery.com | Blog Magazine of korean-machinery, brands and Goods

Filed Under: Automotives, Exhibition Review, Special Report Tagged With: , , , , , , ,