SETEC Evolving into Seoul’s Cultural Hotspot Beyond Merely an Exhibition and Convention Venue

https://korean-machinery.com///inquirySETEC (Seoul Trade Exhibition & Convention) is a major convention center in Seoul, Korea, which has served as a premier business platform for new growth engine industries and settlement business of the Seoul Metropolitan Government by providing various opportunities for successful business.
Run by Seoul Business Agency (SBA), SETEC has grown as a specialized exhibition center with the aim of fostering Seoul’s strategic industries by hosting a wide range of related trades shows, expos, and events.
SETEC, located in Daechi-dong, Gangnam-gu, Seoul, consists of three exhibition halls with a total area of 7,948 square meters and subsidiary facilities such as organizers’ offices, waiting rooms for VIPs, support office, and press room.

 

 

With easy access to public transportation, SETEC is the ideal venue for hosting various kinds of events

With easy access to public transportation such as the subway and the benefit of an entire one-floor exhibition space, SETEC has a great reputation for hosting large-scale events smoothly.
With its three exhibition halls, SETEC ensures a variety of space uses, while the adjacent Yangjae Stream provides visitors to the exhibition with a new experience making it an environmentally-friendly exhibition center along with access to nature in the heart of the metropolitan area.

 

 

As a reliable partner for SMEs, SETEC provides various kinds of support for enterprises

SETEC hosts more than 80 expos and events in such diverse fields as architecture, baby goods, franchise and IT businesses, attracting 7,400 SMEs on average annually. SETEC is involved in not only helping SMEs (small and medium-sized enterprises) increase exports and find new overseas markets but also in providing marketing support.
The conference room that can accommodate 120 people is located on the second floor separately with three exhibition halls on the first floor so that it can be the perfect location for conducting related seminars concurrently during exhibitions.

 

SETEC wins first prize in recognition of its outstanding brand differentiation, quality, and loyalty

SETEC was awarded the first prize in the exhibition & convention section in the 13th Korea Prestige Brand Awards, held on March 23, 2017. This is another splendid achievement following its winning the first prize in the exhibition & convention section in the Korea Master Brand Awards four years in a row from 2013 to 2016. This has given SETEC another opportunity to be recognized as a flagship exhibition and convention center of Seoul.
SETEC also plans to briskly develop its own trade shows and offer further support for exhibitions of public benefit as a business partner of SMEs, with the goal of becoming a place for Seoul citizens to utilize at the same time.
SETEC has achieved a superior track record with the highest operating rate among the exhibition and convention centers in Korea by handling the organization systemically in terms of flexible manpower management and custom-tailored service since it was taken over by KOTRA in 2005.
For promoting exploration of new markets for SMEs and vitalization of the MICE industry, SETEC focuses on fostering new exhibitions in the higher value-added fields such as culture & arts, Hallyu (the Korean Wave) and beauty industries and offering differentiated services through specially planned exhibitions and joint organization of various exhibitions.
Moreover, it is working on promoting diverse exhibitions of public interest, serving as a venue for ordinary citizens to enjoy as well.

 

Major Exhibitions in 2018

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Korean Exhibition Industry Maintains Its Fame As a “Golden Goose”

https://korean-machinery.com///inquiryThe exhibition industry, often referred to as a “Golden Goose,” is attracting worldwide attention. Korea’s MICE (Meetings, Incentives, Conventions, and Exhibitions) industry also seeks to revitalize the exhibition industry through a project plan to expand the infrastructure such as the construction of the COEX Jamsil and the 3rd KINTEX exhibition center.
Combined with cultural heritages accumulated over thousands of years and exciting modern attractions, state-of-the-art convention facilities and affordable accommodation, Korea’s MICE industry makes the country one of the fastest emerging MICE destinations in the world.
According to the results of the Korea Exhibition Industry Statistical Survey (2016) published by the Association of Korea Exhibition Industry (AKEI) on September 28, 2017, a total of 568 exhibitions were held in Korea in 2016. The average number of exhibitors was 151 and the average number of visitors was 13,388. This indicates an increase in the number of exhibitions, average exhibition area, and average number of visitors compared to 2015. In particular, the number of exhibitors increased. In addition, the domestic organizers’ overseas expansion showed a significant increase compared to that of previous years. The total sales of the industry in 2016 totaled KRW3.454 trillion, exceeding the KRW 2.11 trillion of the flourishing film industry in Korea.

For convention and exhibition organizers, as well as business travelers, this month’s Korea Buyers Guide covers major exhibition centers in Korea and how they are being better-equipped for international conventions and exhibitions.

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