Sales of Hyundai Motor Group’s Hybrid Vehicles Soar

Six out of 10 Hyundai sales are RVs.
Tucson and Sportage are highly popular.
Genesis Hybrid will be released soon.

Hyundai Motor and Kia are expecting to see their cumulative hybrid vehicles sales reach 1.5 million units in the United States, the world’s largest strategic market. According to automotive industry sources, Hyundai Motor Group’s cumulative hybrid vehicle sales in the USA reached around 1,487 million units as of May. It is highly likely that the cumulative total will surpass 1.5 million units this month.
Hyundai Motor Group entered the U.S. hybrid market in 2011 with the launch of the Hyundai Sonota Hybrid and Kia K5 Hybrid. Since then, Hyundai’s sales have expanded by steadily introducing new models. Cumulative sales surpassed 500,000 units in 2022 and one million units in 2025.

The primary driver of this growth is the RV model. It has been revealed that approximately 970,000 units, or about 65% of Hyundai Motor Group’s hybrid vehicles sold in the USA since 2011, were RV models, including SUVs and minivans. Some analysts say that the preference for SUVs continues to be clearly evident in the U.S. eco-friendly vehicle market. Sales increased for Hyundai Motor, driven by the Tucson HEV and Santa Fe HEV — and for Kia centered on the Sportage HEV and Sorento HEV. In terms of cumulative sales by model, the Tucson HEV recorded the highest volume with sales of 258,000 units, followed by the Sportage HEV with 199,000 units, the Santa Fe HEV with 159,000 units, the Niro HEV with 157,000 units, and the Sorento HEV with 99,000 units.
Thanks to strong sales of hybrid models, Hyundai Motor Group is narrowing the gap with Japanese automakers, such as Toyota, in the U.S. eco-friendly vehicle market.
Hyundai Motor Group is planning to strengthen its push into the U.S. market by expanding its lineup of eco-friendly vehicles, including hybrid vehicles, plug-in hybrid vehicles (PHEVs), and electric vehicles (EVs). It also plans to secure its leadership in the eco-friendly vehicle market by introducing a new Genesis hybrid model.

 
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