The Seoul International Manufacturing Technology Show 2018 (SIMTOS 2018) has become even more special thanks to the operation of more special pavilions by various countries.
SIMTOS has presented new forms of industry exhibitions to visitors and exhibitors every year. This fact was enough to entice many visitors and exhibitors, which inspire other industry exhibitions. SIMTOS 2018 to be held this time resolutely veered away from a practice where industry exhibitions are held by items and enhanced the convenience of visitors and exhibitors by arranging exhibition spaces by continents.
“There are three reasons why this year the organizers decided to run SIMTOS as special halls by continents,” commented an official of SIMTOS. “The three reasons are the arrival of the fourth industrial revolution, the characteristics of exhibition items, and the safety and capacities to supply affiliated facilities of the Second Exhibition Hall at KINTEX.”
According to the official, the characteristics of the fourth industrial revolution are the convergence of industries, products, and technologies, and a collaborative system. Therefore, it is necessary to move its focus to complex solutions that are characterized by the convergence, intellectualizing and collaboration of processes from products. Therefore, the SIMTOS organizers have pursued such changes to show the convergence of solutions by continents in existing exhibitions of certain items.
This year’s SIMTOS will offer an opportunity for visitors and exhibitors to understand how manufacturing powerhouses in the world are preparing for the Fourth Industrial Revolution via the Special Fourth Industrial Revolution Pavilion, which will enable visitors to grasp the flow of the global Fourth Industrial Revolution at a glance.
The SIMTOS organizers launched the Special Smart Factory Pavilion in the exhibition in 2016, which was introduced at the previous exhibition as a special project planned as a pilot project. As the Special Smart Factory Pavilion was attempted for the first time it was not quite perfect, but there were many people who praised the new attempt,” explained an official of the SIMTOS Organizing Committee. “The Special Fourth Industrial Revolution Pavilion at the Second Exhibition Hall will consist of eight sectors such as cooperative robots, engineering software, networks, IoT, and complex solutions, which are important components of the fourth industrial revolution under the theme of smart factories, digital and connection by expanding the scope of Smart Factory. More than 40 companies and consortiums have already completed their applications.”
Making SIMTOS 2018 Win Hearts of Visitors
SIMTOS has been using the MM4U (Match-Making for You) System to match exhibitors and companies before the start of the exhibition. From the previous exhibition, SIMTOS organizers made the system more convenient by putting the system online.
“MM4U, which was offered online during SIMTOS 2016, lacked the management of effective support for business meetings as exhibitors increased 168% and buyers more than doubled from the previous exhibition,” said an official of SIMTOS. He added, “We will improve the MM4U matching system by way of voluntary decision-making between exhibitors and buyers and implement services to enhance satisfaction through the operation of paid premium services in addition to general services.”
The Premium service provide services differentiated from general services in terms of inviting buyers, the number of matching applications that can be allowed and alarm functions. In addition, in order to invite big overseas buyers, the SIMTOS organizers dispatched market survey teams to five major emerging markets (South Africa, Iran, the UAE, India and Vietnam) in 2017, visited local companies and related organizations and held import and export fairs there.
The Korea Machine Tool Manufacturers’ Association (KOMMA) identified 50 dealers and buyers and conducted 200 preconsultations for them and will invite them to SIMTOS this year. “Our association has 20 agents who attract buyers composed of demand industries and dealer organizations in 10 countries including Turkey, Thailand and Brazil,” commented a representative of SIMTOS.
SIMTOS 2018 Expects More Than 100,000 Visitors
“I think that SIMTOS is a good venue, and it is an exhibition that strives to be the best,” said an official of the SIMTOS. “The association also supports other exhibitions and productions. However, in order to understand industrial trends in manufacturing and manufacturing technology and build networks, it is necessary to visit SIMTOS.”
The first goal is to get visitors to agree on this idea and the second is to strengthen and expand direct invitations to those in demand industries such as the automobile, machinery, electronics, electricity, IT, semiconductor, display, metal, steel, renewable energy, space and aviation, and medical industries.
Demand for Machine Tools Increases in Various Industries
“The slogan of SIMTOS 2018 exhibition is Capture the Future: the 4th manufacturing and manufacturing technologies connected with the 4th industrial revolution at SIMTOS 2018. Now is an era when industrial boundaries are falling down. We expect a rise in the participation of various industries that want to connect the fourth industrial revolution with their production and manufacturing technology,” the official explained.
“SIMTOS is already the largest production and manufacturing technology exhibition in Korea,” the official remarked. “It is difficult to mention a certain number, but the goal of the SIMTOS is always to be the most satisfying production and manufacturing technology exhibition.”
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