Innovation-Driven Association

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Korea’s small and medium enterprises (SMEs) have found a powerful ally in MAINBiz, officially known as the Korea Management Innovation Association for Small and Medium Business (MAINBiz Association). This influential organization has been at the forefront of transforming Korean SMEs into globally competitive companies through comprehensive support systems, innovative programs, and strategic partnerships.

From Vision to National Impact
MAINBiz emerged from Korea’s strategic vision to foster innovation-driven economic growth. The term “MAINBiz” itself is a clever combination of “MAnagement,” “INnovation,” and “Business,” reflecting the organization’s core mission. Established in 2010, the association serves as the designated management institution for Korea’s Management Innovation-oriented SME certification system, operating under the ACT ON THE PROMOTION OF TECHNOLOGY INNOVATION OF SMALL AND MEDIUM ENTERPRISES.
Under the current leadership of Chairman Kim Myung-jin, the association has experienced remarkable growth, expanding from managing 2,619 certified companies in 2006 to overseeing 23,973 companies as of December 2024. This year marks the association’s 15th anniversary, representing a significant milestone in its journey to support Korean SME innovation and growth.

Rigorous Certification and Exceptional Performance
At the heart of MAINBiz’s operations lies a sophisticated certification system based on the Oslo Manual guidelines from the Organisation for Economic Co-operation and Development (OECD). Companies seeking certification must demonstrate excellence across three critical evaluation areas: management innovation infrastructure (350 points), management innovation activities (400 points), and management innovation performance (250 points), totaling 1,000 points.
The certification process involves a rigorous two-stage evaluation requiring companies to achieve minimum scores of 600 points in self-assessment and 700 points in on-site evaluation to receive certification valid for three years.
MAINBiz companies have demonstrated exceptional economic performance, significantly outpacing their non-certified counterparts. These certified enterprises generate average revenues of 15.59 billion won (approximately $11.7 million), which is 3.6 times higher than typical small manufacturing companies. Their average operating profit of 550 million won ($413,000) is 3.2 times greater than industry standards, while employing an average of 39.1 workers—2.8 times more than comparable firms.

Collectively, MAINBiz companies contribute substantially to Korea’s economy, accounting for 10.7% of total SME revenues (355.9 trillion won) and 11.8% of SME exports (132.5 billion dollars). They provide employment for 892,000 people, representing 4.7% of all SME workers nationwide.
Perhaps most significantly, MAINBiz companies have proven their innovation credentials by achieving remarkable representation in Korea’s startup ecosystem. Among Korea’s unicorn companies (valued at over $1 billion), 25% are MAINBiz certified enterprises. The association also counts 330 companies listed on Korea’s major stock exchanges, including 265 on KOSDAQ, 32 on KOSPI, and 33 on KONEX.

Strategic Vision and Global Leadership
Chairman Kim Myung-jin has outlined an ambitious “Future Vision 7 Pillars” strategy for 2025, demonstrating the association’s commitment to continuous innovation. This comprehensive framework focuses on seven key areas: finance, policy, culture, education, welfare, innovation, and global expansion.

The finance pillar emphasizes creating customized funding platforms and connecting companies with investment opportunities through mutual investment forums and venture capital partnerships. The policy component leverages the association’s Think-Tank 1000 research capabilities to expand participation in government programs and develop new policy initiatives.
The global expansion pillar represents the association’s most ambitious goal: establishing partnerships with international organizations like KOTRA, which operates 131 trade offices worldwide, to provide customized market entry support for member companies. Through Global Market Advisors (GMA), the association offers specialized expertise in overseas market penetration and international business development.
Chairman Kim envisions scaling up to 100,000 member companies, which would represent approximately 4.4 million family members—equivalent to one in every 11.78 Koreans being connected to a MAINBiz member company.

Building Korea’s Economic Future
Through its comprehensive certification system, extensive benefits package, and strategic partnerships with financial institutions and government agencies, MAINBiz continues to serve as a crucial catalyst for Korea’s economic transformation. The association helps small businesses scale up to become global mid-sized enterprises, effectively serving as a bridge in Korea’s economic structure.

With its proven track record of nurturing high-performing companies and ambitious expansion plans under Chairman Kim’s leadership, MAINBiz stands as a model for how strategic business associations can drive national economic development while supporting individual enterprise growth through sustained innovation and strategic support.
 
 
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ROBOTIS Enters the North American Market with New Actuator

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ROBOTIS Co., Ltd., a company specializing in self-driving robots, participated in Automate 2024, which was recently held in Chicago, USA, and introduced a new actuator, ‘Dynamixel-Y,’ to the North American market.
Using this opportunity as a starting point, ROBOTIS aimed to actively target the U.S. automation equipment and robotics market by leveraging the powerful performance of its new actuator, Dynamixel-Y.
ROBOTIS is supplying products to various companies, including major customers in the United States such as the National Aeronautics and Space Administration (NASA), Disney, etc., and is highly recognized.
According to local industry officials, many American companies welcomed the news of the launch of Dynamixel-Y, which delivers more powerful performance. With the growing expectations for the expansion of the automation parts and robotics market, it is expected that there will be a positive impact on new product sales.
The Automate exhibition is North America’s largest automation technology solution exhibition that has been held since 1977. It is an event where global companies in fields including automation equipment, machine vision, and robotics participate to showcase their products and new technologies and build networks. For Automate 2024, more than 750 companies from 100 countries participated in this exhibition, attracting more than 30,000 visitors.
At this exhibition, ROBOTIS exhibited and promoted its products in general, including its main products ― robot actuators and cycloid reducers. At the same time, ROBOTIS interacted with existing partners and held active face-to-face meetings to discover new partners.
In particular, the recently launched Dynamixel-Y is a robot actuator series that integrates its own advanced technology. It is a core component that is essential for the construction and operation of various high-tech industries and automation systems and processes as it supports electronic brake function, high speed, high torque, and precise position control ― centered on a high-performance frameless motor. Based on 100% in-house technology, ROBOTIS takes charge of everything, from design to manufacturing.
For this reason, it is expected that the new product will have high market competitiveness, in that it can respond to various environments and variables by enabling quick and easy customization for customers.
“We plan to actively pioneer the North American market based on our high awareness and positive industry reputation in that market,” adding, “We will make our utmost efforts to implement localization of K-robot and automation technology and further achieve remarkable results in the global market,” stressed the CEO of the company.

 
 
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Lift Center Jack for EVs

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A lift center jack designed specifically for electric vehicles (EVs) has been developed by Panstar Enterprise Co., Ltd.
Panstar Enterprise recently started delivery of the jack required for electric vehicle wheel replacement after signing a supply contract with three domestic companies.
The center jack is equipment installed in the center of the lift to raise the car body into the air. It safely protects the battery at the bottom of the vehicle. Since the battery of an electric vehicle is mounted at the bottom of the car body, it is important to avoid impact on the battery when lifting the car body with a lift for tire replacement or repair.
The center jack developed by Panstar Enterprise has the ability to expand to both sides, allowing the vehicle body to be lifted to the exact jack point on the side frame, thereby avoiding contact with the battery installed under the chassis of the electric vehicle.

Patent pending for center jack for EVs and internal combustion engine vehicles
Panstar Enterprises has applied for a patent for a center jack that can be used both in EVs and internal combustion engine vehicles, and has started supplying it to tire manufacturers and general repair shops. In addition, the company has developed a fork-type lift for the maintenance of the battery installed under the chassis of EVs, and is seeking to supply it to service centers directly managed by domestic finished vehicles.
Panstar Enterprise is a company that develops and sells various types of automobile maintenance equipment, including lifts, under the brand name of ‘Heshbon,’ and it is maintaining the No. 1 market share in Korea’s lift market.
A spokesperson for the company commented, “Demand for lifts for electric vehicles is also increasing, with the number of registered electric vehicles exceeding 450,000 in the first half of this year,” adding, “As the era of 10 million electric vehicle sales began globally last year, we expect exports to increase significantly in the future, contributing to increased sales.”


 
 
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Global Automotive Display Market Expected to Surpass US412.32 bn. by 2027

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According to a report on automotive display value-chain analysis recently published by the Korea Display Industry Association (KDIA), it is predicted that the global automotive display market will reach US412.32 billion in 2027.
As the infotainment function of automobiles has been strengthened due to the development of autonomous driving technology, displays mounted in vehicles are gradually becoming larger and with higher resolution.


Following this trend, the market scale of global automotive display is expected to grow at an average annual rate of 7.8% from US$8.86 billion last year to US$12.63 billion in 2027 (about KRW16.3 trillion).
By type, the market share of organic light emitting diodes (OLEDs) for vehicles is expected to rise from 2.8% last year to 17.2% in 2027. The proportion of liquid crystal display (LCD), which accounted for 97.2% of the automotive display market last year, is expected to gradually decrease.
The market share of automotive LCDs by country was as follows: China (38.4%), Taiwan (33.7%), Japan (14.8%), and Korea (13.1%). The market share of automotive OLED was 93% in Korea and 7% in China.
As Korean companies are reducing the proportion of LCD and focusing on OLED, KDIA predicted that their market dominance in the premium market would continue.


By type of vehicle display, OLED is mainly used for the areas that utilize entertainment.
Based on sales, the proportion of OLED in center stack display is expected to grow from 0.6% in 2020 to 8.0% this year.
In addition, it is estimated that OLED accounts for 46.3% of display in passenger seats of vehicles this year. It is also in the process of enlarging vehicle displays.
In the case of center stack displays, KDIA predicted that shipments of 10-inch or larger panels would increase by 13.3% from 47.49 million units last year to 53.8 million units this year.


 
 
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SK Signet Discloses 400kW Ultra-fast Charger

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At the 36th Electric Vehicle Symposium & Exposition (EVS36) held last month, SK Signet introduced a 400kW V2 charger that was first unveiled at CES 2023.


The V2 charger has already received a great response from the market by charging a Kia EV6 vehicle equipped with an 800V battery up to 80% within just 14 minutes and 44 seconds at a charging demonstration event held at a plant completion ceremony in Texas.


The V2 can charge two vehicles simultaneously with one charger (dispenser), and can output up to 400kW from a single port. It is the first 400kW ultra-quick charger produced in the United States, and with its ability to charge up to 80% in 15 minutes, it is the fastest electric vehicle charging product.


In addition, the V2 chargers are produced at a factory in the United States using American steel, making it one of the few products that can benefit from the National Electric Vehicle Infrastructure Formula Program (NEVI). Since last month, SK Signet’s Texas plant started mass-production in earnest.


SK Signet also exhibited a prototype model of the Megawatt Charging System (MCS) that supplies power in megawatts (MW), for the first time at an international exhibition. The megawatt charger supplies more than 1000 kW of power, making it suitable for charging heavy-duty vehicles such as trucks and buses equipped with large-capacity batteries.


A spokesperson for SK Signet explained, “As the number of electric vehicle users increases, the level of customer demand for the charging experience will increase. In order to advance the era of electric vehicles, shortening the charging time is essential. So we are determined to advance the actual electric vehicle era through the further development of ultra-fast charging technology.”


 
 
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Shinheung SEC Invests KRW100 Billionin EV Battery Parts Plant in USA

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Shinheung SEC Co., Ltd., an electric vehicle (EV) battery parts maker, is entering the U.S. market directly. In order to respond to demand from the nation’s batt ery manufacturers expanding local production bases with the implementation of the Infl ation Reduction Act
(IRA), it plans to establish a factory in the United States.


Shinheung SEC decided to build a batt ery parts factory near Fort Wayne
Shinheung SEC decided to build a batt ery parts factory near Fort Wayne, the second biggest city in Indiana, USA. It secured a site and building of 20,000 pyeong and completed the establishment of a U.S. corporation.
As soon as the transfer of ownership of the building is completed, internal construction will begin, equipment will be brought in, and personnel will be hired in earnest. It has also secured a site that can be further expanded so that production capacity can be expanded if the customer demand increases in the future.
Shinheung SEC plans to invest more than 100 billion won in the construction of a factory in the USA, and automation facilities. The investment will be made sequentially over two years. The company aims to start operations in 2025.
Establishing a local plant is a strategy to respond to the expansion of electric vehicle and batt ery production in the United States. Demand for batt ery parts is growing as the establishment of joint ventures between battery makers and fi nished car makers is actively underway due to the implementation of the IRA in the United States.
Fort Wayne, where the Shinheung SEC plant will be built, is located an hour and 10 minutes by car from Kokomo, Indiana, where a joint venture plant with domestic batt ery manufacturers will be built.
Shinheung SEC expects to be able to establish a mass-production system the fastest among partners entering the U.S. market together as it purchases completed buildings and sets up factories.

Shinheung SEC mainly manufactures cap assemblies for small, medium, and large prismatic batt eries and current interrupting devices (CID) for small circular batteries. The cap assembly and current cut-off device are key parts that sever the current and discharge gas to the outside before the batt ery’s internal pressure rises and explodes. It is also producing cans, which are cases that contain batt ery contents.

Considering expanding factories in China and Hungary Shinheung SEC is also considering expanding factories in China and Hungary. This is because orders are fl ocking in due to the explosive growth of the electric vehicle market. Currently, it has production bases in Osan and Yangsan in Korea, as well as in China, Malaysia and Hungary. It is also preparing to produce next-generation cylindrical batt ery parts.
Growth is expected through capacity expansion. Shinheung SEC recorded sales of KRW 477.8 billion last year, up 30% from the previous year.

Hwang Man-yong, CEO of Shinheung SEC, remarked, “We decided to build a U.S. plant in response to the expansion of local production capacity for our customers, and we will strengthen the production

capacity of core parts and achieve continuous performance growth as the demand for batt eries increases at home and abroad.”


 
 
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EcoPro Building Secondary Battery Plant inHungary

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EcoPro will build a production plant in Europe for the first time as a domestic secondary battery cathode material company.
EcoPro recently announced that it held a groundbreaking ceremony for the ‘Global Hungary Business Site’ in Debrecen, Hungary.
The groundbreaking ceremony was held with around 100 people in attendance, including Chairman Lee Dong-chae of EcoPro, Minister of Foreign Affairs and Trade of Hungary SziiJarto Peter, Korea’s Ambassador
to Hungary Hong Kyu-duk, and Debrecen Mayor Papp Laszlo.
EcoPro is aiming for mass-production in 2025 after completion in 2024 by investing a total project cost of about KRW 382.7 billion in a local plant in Hungary with a total area of 440,282m2

.

When the construction of the local plant in Hungary is completed, EcoPro will have an annual production capacity of 108,000 tons of secondary battery cathode materials. This is an amount that can supply about 1.35 million electric vehicles per year.
EcoPro expects that the establishment of a local production plant in Hungary will serve as a bridgehead for securing orders in the European finished vehicle market, which is considered a new market.
Previously, EcoPro succeeded in establishing the world’s first secondary battery industrial ecosystem called the ‘Closed Loop Eco-System’ at the eco-battery Pohang Campus in Yeongilman Industrial Complex, Pohang, and is producing high-performance high-nickel cathode materials.
EcoPro plans to apply the successful cases of Pohang to the overseas business sites to the fullest and strive to build the second and third eco-battery Pohang campuses.
A spokesperson for EcoPro remarked, “The groundbreaking ceremony for the Hungarian plant is a meaningful occasion for us to announce our entry into the global market. We plan to make various efforts, such as technology development and production plant expansion, to raise the status of K-Battery in the future.”


 
 


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Slow Charger with EV Fire-Detection

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Amid growing concerns about electric vehicle fires, EVAR, a company specializing in electric vehicle charging solutions, has recently developed a slow charger that is excellent for fire detection.
EVAR recently announced that it has launched a new slow charger, the Smart EV Charger 2023. The company explained that it obtained not only safety confirmation, but also electromagnetic compatibility certification and type approval.

For the first time in the world, this product is equipped with a sensor that detects infrared rays and temperature when a fire breaks out in a vehicle or space in front of the charger. In the event of a fire, it has a function that immediately stops charging and sends an alarm to the control center connected to the server, and even reports to the competent control agency if necessary. As a result, if the initial response is quicker, the damage can be minimized and the user’s safety can be protected.
In addition, to enhance user convenience, the BT PnC (Bluetooth Plug and Charge) automatically recognizes the user without an app or card to provide a convenient electric vehicle charging experience. When the user’s mobile phone is brought near the charger, the user is automatically authenticated and the charging service is activated.
Externally, while the electric vehicle charger model with a prominent angular and straight appearance is the mainstream, EVAR’s new product has a clean exterior design with a soft curved line at the edges. In addition, it has an advantage of being able to apply customized color designs of charging operators.

Lee Hoon, CEO of the company, explained, “In order to alleviate users’ concerns about electric vehicle fires, we launched the world’s first charger that detects electric vehicle fires. We will use our experience of operating the world’s largest smart load balancing charging infrastructure to further solidify our position as a leading technology company that provides all safe solutions necessary for electric vehicle charging for a worry-free electric vehicle life.”
Meanwhile, EVAR was selected as the representative Korean company in the startup pitching competition hosted by the U.S. Embassy in Seoul in March, and participated in the 2023 SelectUSA Investment Summit, a global startup competition hosted by the U.S. government, held from May 1 to 4, and the SelectU Tech.


 
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Smart-pipe Combining Self-diagnosis and StatusMonitoring

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Water leaks occur when a water pipe buried in the ground develops a microscopic crack. This is often verydifficult to notice, and can even cause large-scale accidents such as a sinkhole in which the ground
suddenly disappears after a pipe leaks gradually over a long period of time. Accordingly, a monitoring system for water-pipe management and leakage-prevention is required.

A smart-pipe system under development to enable real-time monitoring of the water supply network was
recently displayed at an exhibition in South Korea.
Coating Korea Co., Ltd. participated in 2023 Water Korea, held from March 21 to March 23, at KINTEX in Goyang-si, Gyeonggi-do, and exhibited a model of this smart-pipe system.
The smart-pipe system was introduced by a spokesperson for the company as a future system that
has been under development in cooperation with three companies since 2021 as a national project of Korea’s Ministry of Environment.
The goal of the task is to combine a sensor with a steel pipe (pipe), and to complete a smart-pipe capable of self-diagnosis and condition monitoring with a monitoring system (software).
Coating Korea, specializing in pipe manufacturing and coating, was in charge of research and development of pipe hardware durability enhancement and sensor coupling, such as seismic performance, corrosion resistance, and pipe connection technology.
A spokesperson for the company explained, “If welding is performed when connecting pipes, there is a risk of burning the coated sheath. If welding is not done, additional connecting parts must be used. If the pipes are connected using the tube expanding method, the pipes can be connected without welding or additional connections. In addition, the inside is coated with polyethylene (PE) resin to prevent internal corrosion and can be used hygienically for a longer period of time.”

He added, predicting that commercialization of smart pipes would be possible around 2024, “Since there is a burden on the cost part to proceed with the system with a digital twin, there is a method to check the condition by combining sensors in areas with a high risk of leakage to develop the progress of the smart-pipe system.”


 
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Double-digit Increase in Domestic AutomobileProduction

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South Korea’s automobile industry in January this year showed a double-digit increase in production,domestic demand, and exports compared to the same month of last year, thanks to the easing of the problem in the supply and demand of automotive semiconductors, and the continued good performance of eco-friendly vehicles despite the global economic
slowdown.
According to ‘Automotive Industry Trends’ recently released by the Ministry of Trade, Industry and Energy (MOTIE), the automobile production in January was 306,738 units, up 13.2% from the same month of last year.
Despite the number of lost working days due to the Lunar New Year holidays, production increased thanks
to new car production and increased sales volume of major models.
Domestic sales recorded 116,565 units, up 4.7% from the same month of last year, due to increased production thanks to improved supply and demand for automotive semiconductors.
Exports totaled 200,825 units, up 11.3% from the same month of last year. Despite the global economic downturn, an increase in export demand for eco- friendly vehicles led to strong export performance.
Exports sales amounted to US$4.98 billion, the highest level for every month of January. This is attributable to a significant increase in exports of eco- friendly cars, which have a high export unit price.
Auto parts exports recorded US$1.79 billion, down 16.2% from the same month of last year, due to a decrease in exports to key markets such as China, the United States, and the European Union.
Domestic sales of eco-friendly vehicles in January increased by 28.9% year-on-year to 22,662 units, accounting for 19.4% of total vehicle sales.
Specifically, the sales volume of large sedan and SUV models increased significantly for hybrids, while the number of electric vehicles decreased due to the exhaustion of subsidies last year and the confirmation of subsidies for electric vehicles this year.

Eco-friendly car exports increased 29.8% year-on-year to 56,697 units, and exports increased 42.3% to US$1.79
billion. Following December of last year, both monthly export volume and export amount recorded a new all-time high.
Eco-friendly car exports accounted for 28.2% of total car exports. Hybrids, electric vehicles, plug-in hybrids,
and hydrogen vehicles all contributed to the record high export volume, with increased exports compared to the
same month of last year.


 
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